01 Aug
|
Recognized
|
Hyderabad
01 Aug
Recognized
Hyderabad
Job Summary:
We are looking for a agile and result -driven BTL Marketing Executive to plan and execute ground -level marketing activities. The role involves organizing promotional events, dealer activations, customer engagement programs, and brand visibility campaigns to generate leads and increase sales.
Key Responsibilities:
- Plan and execute BTL marketing campaigns (roadshows, dealer meets, exhibitions, events, etc.)
- Coordinate with sales teams for lead generation activities
- Organize product demonstrations and on -ground promotions
- Manage vendor relationships and promotional materials
- Ensure brand visibility at retail outlets and field locations
- Track campaign performance and prepare reports
- Conduct market research and competitor analysis
- Handle branding materials like banners, standees,
pamphlets, etc.
Requirements
Qualification:
- Bachelor’s degree in Marketing, Business Administration, or related field
- MBA (Marketing) preferred
Experience:
- 1–4 years of experience in BTL marketing / field marketing
- Experience in events, promotions, or activation campaigns preferred
Required Skills:
- Strong communication and coordination skills
- Good planning and execution ability
- Vendor management skills
- Basic reporting and MS Excel knowledge
- Willingness to travel frequently