As the Area Sales Manager at Priyagold, you will be a key driver of sales growth and market expansion across the [Insert Territory Name] region. Reporting to the Regional Sales Head, you will lead a team of Sales Officers and Pilot Sales Representatives, overseeing end -to -end sales and distribution operations. Your strategic leadership will ensure consistent achievement of aggressive sales targets, strengthen the distributor and super -stockist network, and enhance brand presence across General Trade and Modern Trade channels. This role is central to Priyagold’s growth strategy and offers a dynamic, performance -driven environment with clear opportunities for professional advancement within a trusted FMCG leader.
Responsibilities
- Achieve and exceed monthly, quarterly, and annual primary and secondary sales targets across all product categories, including biscuits, cakes, juices, and chocolates.
- Monitor daily sales reports (DSR), analyze performance trends, and implement timely corrective actions to ensure target attainment.
- Expand and manage the distributor and super -stockist network to drive deeper market penetration in underserved areas.
- Evaluate and optimize the ROI of existing channel partners while onboarding new distributors in untapped regions.
- Maintain optimal inventory levels at distributor points to prevent stock -outs and overstocking.
- Lead, mentor, and motivate a team of Sales Officers and Pilot Sales Representatives through regular field visits, coaching, and performance tracking.
- Ensure strict adherence to beat plans and monitor team KPIs to drive accountability and efficiency.
- Execute trade marketing initiatives and promotional campaigns with a focus on maximizing impact and ROI.
- Ensure consistent product visibility and high -quality merchandising at all Point of Sale (POS) locations.
- Collect and analyze market intelligence on competitor pricing, product launches, and promotional strategies to inform business decisions.
Requirements
Requirements:
- Bachelor’s degree in any discipline (mandatory); MBA/PGDM in Marketing or Sales preferred.
- 4–8 years of proven experience in FMCG sales, with a strong background in General Trade (GT) operations.
- Demonstrated experience managing a sales team and overseeing a distributor network.
- Prior experience in the biscuits, confectionery,
or beverage segment is highly desirable.
- Strong command of GT channel dynamics and channel sales strategies.
- Excellent negotiation, interpersonal, and relationship management skills.
- Ability to interpret sales data and derive actionable insights for performance improvement.
- Proficiency in MS Office (Excel, PowerPoint) for reporting and analysis.
- Fluency in the local language is mandatory for effective market engagement.
What We Offer
- Competitive salary with performance -based incentives.
- Comprehensive health and wellness benefits.
- Opportunity to lead and grow within one of India’s most trusted FMCG brands.
- Transparent and structured career progression paths within the organization.
Benefits
Other job details regarding job
Total experience - 5 -8 years
Relevant Experience - 4 years in FMCG Sales (General Trade experience is a must)
Location - Kanpur, Agra, Banaras, Jhansi, Prayagraj, Faizabad, Sultanpur, Mainpuri and Banda - Uttar Pradesh
Industry - Biscuits/Confectionery/Beverage/Edible oil/ Spices/Food
Age : Upto 35 years
Gender : Male preferred
Notice period : Immediate to 30 days
Salary : Upto 10 LPA
📌 Area Sales Manager - Uttar Pradesh (Kanpur)
🏢 Important Group
📍 Kanpur
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