Job Requirements Role Job Title Senior Digital Marketing Manager Function Department Marketing Job Purpose We are looking for a multifaceted social media and communications expert who can manage strategic initiatives across executive communications and business-focused content This role blends creativity stakeholder alignment and data-driven decision-making with a solid emphasis on BFSI fintech and lifestyle segments The ideal candidate will be adept at translating leadership vision into compelling narratives curating content for HNIs and CXOs and leveraging AI and analytics for performance optimization Roles Responsibilities Develop and execute integrated digital media campaigns across platforms LinkedIn Twitter Facebook Instagram Threads YouTube Reddit Quora Create engaging long-form content for YouTube for meeting business objectives Manage executive presence and stakeholder communications across platforms including thought leadership articles speeches and video scripts Translate complex financial concepts into engaging content tailored to HNIs investors and CXOs Collaborate with product wealth and leadership teams to ensure content accuracy and strategic alignment Build dashboards and MIS reports to track campaign performance and social media metrics Leverage AI-driven tools for personalized content ideation scheduling media planning and audience analysis Coordinate with internal teams marketing compliance legal for timely and compliant content delivery Optimize content based on engagement metrics and stakeholder feedback Education Qualification Graduation Degree in Marketing Business Administration or related field Post-graduation MBA Experience 5 to 10 years of relevant experience

📌 Senior Digital Marketing Manager (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai