Job Title Performance Marketing Specialist Location Bhubaneswar Odisha Department Marketing Reports To Head of Marketing Role Overview We are seeking an experienced Performance Marketing Specialist to lead digital advertising initiatives across Google Meta and LinkedIn Ads The role will be pivotal in driving qualified traffic generating leads and achieving business KPIs through data-driven campaign execution Key Responsibilities Develop and execute paid media strategies across search social and display channels Manage and optimize campaign budgets to ensure maximum ROI Perform keyword research audience segmentation and targeting strategies Collaborate with creative teams to develop impactful ad assets Track measure and report on performance metrics and KPIs Conduct A B testing to identify high-performing ads and landing pages Stay current on industry best practices competitor activities and platform changes Qualifications Bachelor s degree in Marketing Business or related field 3-5 years of proven experience in performance marketing Google Meta LinkedIn Ads required Strong knowledge of Google Analytics Tag Manager and other performance tracking tools Demonstrated success in managing large budgets and hitting performance targets Analytical mindset with strong problem-solving skills Excellent communication and stakeholder management abilities Preferred Skills Familiarity with CRM and marketing automation platforms Knowledge of SEO and organic digital channels What We Offer Market-competitive salary and benefits package Professional growth and career advancement opportunities Collaborative supportive workplace culture Exposure to innovative projects and high-impact campaigns Job Type Full-time Pay 15 000 00 - 25 000 00 per month Ability to commute relocate Bhubaneswar Orissa Reliably commute or planning to relocate before starting work Required Experience Performance marketing 1 year Required Location Bhubaneswar Orissa Required Work Location In person