Digital Marketing Executive Position Digital Marketing Executive Location Shimla Himachal Pradesh Experience 1-3 years Freshers with good skills can also apply Salary As per industry standards About the Role We are looking for a creative and data-driven Digital Marketing Executive to manage online campaigns grow brand visibility generate leads and improve overall digital performance You will work closely with the marketing and sales team to promote IT services through multiple digital channels Key Responsibilities Social Media Management Create schedule and manage content across platforms Facebook Instagram LinkedIn YouTube Twitter Increase engagement reach and follower base Run paid ads for targeted audience groups SEO Website Optimization Perform on-page off-page SEO Keyword research and competitor analysis Improve website ranking traffic and performance Google Ads Paid Campaigns Manage PPC campaigns Search Display Video Monitor ad performance optimize budgets and ensure high ROI Prepare weekly and monthly performance reports Content Creation Write blogs social media posts captions and marketing content Coordinate with design team for creatives and graphics Ensure brand consistency across digital platforms Email WhatsApp Marketing Create and send email newsletters promotional mailers Manage automation tools and lead management systems Analytics Reporting Track performance using Google Analytics Search Console Meta Insights etc Prepare reports for traffic lead generation and campaign results Support Sales Marketing Team Help create marketing brochures landing pages and lead-generation campaigns Coordinate with sales for conversion-oriented campaigns Required Skills Qualifications Bachelor s degree in Marketing IT Business or relevant field Knowledge of SEO SEM Google Ads Meta Ads Basic graphic designing skills Canva Photoshop preferred Good understanding of social media trends Strong communication content writing skills Ability to work independently and deliver under deadlines Knowledge of WordPress will be an advantage Additional Requirements Must have a basic understanding of IT services web development software digital marketing Should be comfortable working in a team environment Creative thinking and problem-solving mindset Benefits Competitive salary incentives Creative work environment Growth opportunities into Senior Digital Marketer Team Lead roles Job Types Full-time Permanent Pay 12 000 00 - 25 000 00 per month Perks Paid sick time Paid time off Work from home Work Location In person