Role Overview The Growth Marketer will drive audience expansion engagement and brand visibility for a thought-leadership project featuring high-profile podcasts a digital content platform and social media channels The role combines data-driven experimentation with creative storytelling to scale reach deepen audience loyalty and position the project as a leading knowledge hub Key Responsibilities Audience Growth Acquisition- Develop and execute growth strategies to expand podcast listeners website traffic and social media followers - Identify and optimise audience funnels across platforms SEO social YouTube podcast platforms email - Run experiments to improve downloads views CTRs and subscriber growth Content Channel Optimisation- Work with the content team to design highly shareable content formats short clips reels quotes micro-content - Optimise podcast SEO episode titles descriptions tagging to improve discoverability - Improve website performance through landing page optimisation lead magnets and content distribution strategies Cross-Platform Growth Campaigns- Plan and execute multi-channel campaigns during podcast launches guest announcements and new releases - Build partnerships and collaborations with influencers communities and aligned brands - Drive referral engagement and retention strategies through newsletters notifications and community-building Analytics Insights- Track and analyse growth metrics across podcast platforms Spotify Apple social media and website analytics - Set up dashboards to monitor downloads engagement conversion rates CAC LTV retention and virality metrics - Use insights to refine strategies and continuously improve outcomes Required Skills Experience - Graduates from IIT IIM or other top-tier institutions- 3-7 years of experience in growth marketing digital marketing or audience development - Experience working with content-led brands media projects podcasts or community platforms is an advantage - Robust understanding of SEO social media growth tactics and analytics tools - Ability to run growth experiments optimise funnels and interpret data - Creative mindset to craft compelling narratives and content formats - Familiarity with podcast platforms creator economy trends and digital storytelling Preferred - Experience growing a digital brand or content-driven community from early stages - Knowledge of marketing automation tools CRM podcast analytics platforms and social media schedulers - Ability to coordinate with design content video editing and web teams ref updazz com