TechSimba Pvt Ltd is looking for a results-driven and experienced Digital Marketing Specialist with a strong focus on Paid Marketing and Ads Management The ideal candidate should have a excellent background in managing high-performing Google Ads Meta Ads Facebook Instagram and other paid campaigns specifically within the IT services domain You must be proficient in optimizing ROI generating qualified leads and creating data-backed strategies that drive conversions Key Responsibilities Plan execute and manage end-to-end Paid Media campaigns across Google Ads Meta Facebook Instagram and other digital platforms Optimize campaigns to maximize ROI reduce CPA and improve CTR CPL and conversion rates Perform A B testing of ad creatives copy and landing pages to improve performance Collaborate with the design and content teams to develop compelling ad creatives and messaging Monitor and analyze campaign performance using tools like Google Analytics Google Ads Manager Facebook Ads Manager etc Create weekly monthly performance reports with actionable insights and recommendations Conduct competitor analysis and industry research to inform paid strategies Assist in managing retargeting campaigns and audience segmentation strategies Stay updated on paid media trends platform changes and emerging ad opportunities Requirements 2-4 years of hands-on experience in managing paid ad campaigns preferably in IT or tech services Proven success with Google Ads Search Display YouTube and Meta Ads Facebook Instagram Strong understanding of performance marketing metrics and bidding strategies Proficiency with tools such as Google Analytics SEMrush Ahrefs Facebook Business Manager etc Excellent copywriting skills for ad creatives and landing pages Ability to analyze data draw insights and adjust campaigns accordingly Solid communication skills written and spoken and ability to present campaign reports to stakeholders Ability to multitask and manage multiple campaigns projects simultaneously Preferred Skills Experience with LinkedIn Ads Twitter Ads or Quora Ads Familiarity with email marketing automation and lead nurturing funnels Experience in B2B marketing and SaaS product promotion Job Types Full-time Permanent Benefits Health insurance Schedule Day shift Monday to Friday Work Location In person