EXCELLENT written and spoken English is mandatory. You will be working directly with UK-based clients and creating content for a British audience.

The Role

As the Founding Digital Marketer, you'll be building the entire marketing function from the ground up for a UK property business.

This is a rare founding role where you'll have the opportunity to take a shell company with little online presence and transform it into a recognisable brand with thousands of followers.

You'll own everything from refining the brand identity, to creating short-form videos, writing SEO articles, and building a content engine that positions the company as the go-to choice for homeowners looking to renovate their homes.

You'll work directly with the founder, coordinating filming days on active construction sites and turning raw footage into scroll-stopping content.

This is a high-ownership, build-from-scratch role. If you need heavy direction or hand-holding, this isn't for you. If you want to prove you can build a brand from zero, this is your opportunity.

Key Responsibilities

Short-Form Video Production:

- Create and edit 3 short-form videos per week showcasing construction projects and expertise
- Coordinate filming schedules and content days with the founder on active job sites
- Transform raw site footage into engaging, platform-optimised content with captions, cuts, and music
- Analyse video performance to identify what's working and replicate successful formats

Content Strategy & Planning:

- Build and maintain a content calendar covering videos, carousels, and articles
- Develop topic pipelines and scripts for filming sessions weeks in advance
- Create systems for capturing content from every completed project (case studies, before/afters)
- Establish workflows and approval processes that make consistent publishing sustainable

SEO & Written Content:

- Write and publish 3 SEO-optimised articles per week targeting local search terms
- Create 3 carousel posts per week for social platforms




- Build the company's organic search presence over time through consistent, quality content

Community Management & Performance Tracking:

- Manage community engagement respond to comments, messages, and inquiries
- Track follower growth, engagement rates, and content performance metrics
- Report on progress toward brand-building milestones and adjust strategy based on data

Brand Identity & Web Infrastructure:

- Design and build the company website from scratch within your first 30 days
- Refine existing logo and brand colours into a sharper, more cohesive visual identity
- Set up Google Business Profile optimised for local search (e.g., 'builders near Middlesbrough')
- Configure all social media channels (Instagram, Facebook, TikTok, LinkedIn) with consistent branding

What We're Looking For

Essential:

- EXCELLENT written and spoken English — this is non-negotiable
- 2-3 years of experience in content marketing, social media, or a related role
- Strong portfolio demonstrating video editing skills (short-form content for Instagram/TikTok/YouTube Shorts)
- Proven ability to work autonomously without heavy direction or detailed briefs
- Experience creating content in a B2C or consumer-facing context
- Track record of consistent content output over a sustained period
- Ability to wear multiple hats: video editor, designer, strategist, copywriter
- Understanding that brand-building is a 12-month+ game — patience with long-term results

Preferred Background:

- Experience building a brand presence from scratch or early stage
- Background in construction, home improvement, or property-related industries
- Familiarity with UK market and homeowner audiences
- Experience with SEO content writing and local search optimization
- Previous work at a small company or startup where you owned outcomes end-to-end

Technical Requirements

- Own laptop or desktop computer (minimum 8GB RAM)
- Secure, high-speed internet connection
- Smartphone for communication apps
- Quiet, professional working environment
- Video editing software proficiency (e.g., CapCut, Premiere Pro, DaVinci Resolve)
- Graphic design tools (e.g., Canva, Figma, or Adobe Creative Suite)

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