The Key Account Manager (KAM) is responsible for managing and growing strategic enterprise accounts, building long-term relationships, and driving revenue growth. This role involves deep engagement with client leadership, understanding business needs, and delivering value through tailored solutions.
Key Responsibilities
1. Account Management & Relationship Building
- Own and manage a portfolio of strategic/key enterprise accounts
- Build strong relationships with CXOs, decision-makers, and influencers
- Act as the primary point of contact for all client interactions
- Drive customer satisfaction and retention
2. Revenue Growth & Business Development
- Achieve revenue, margin, and growth targets
- Identify opportunities for:
- Upselling
- Cross-selling
- New business within existing accounts
- Develop and execute account growth strategies
3. Strategic Account Planning
- Create account plans including:
- Business objectives
- Stakeholder mapping
- Opportunity pipeline
- Align internal teams to deliver on account strategy
4. Solution Selling
- Understand customer pain points and business challenges
- Position company offerings as value-driven solutions
- Lead proposals, negotiations, and deal closures
- Ensure successful onboarding and adoption
- Monitor customer health and satisfaction (CSAT/NPS)
- Handle escalations and ensure timely resolution
7. Governance & Reporting
- Conduct regular business reviews
- Track:
- Pipeline
- Revenue forecasts
- Account performance metrics
- Maintain accurate CRM records
Key Skills & Competencies
- Solid enterprise sales & account management experience
- Excellent stakeholder management & communication skills
- Proven ability to close large deals
- Strategic thinking and problem-solving
- Negotiation and commercial acumen
- Ability to manage complex, multi-location accounts
Experience & Qualifications
- 5 –12 years of experience in:
- Key account management / enterprise sales
- Experience in B2B / SaaS / manufacturing / technology solutions preferred
- MBA or equivalent (preferred but not mandatory)