Company Description Freelance is a growing organization that values entrepreneurial thinking, creativity, and data-driven decision-making in marketing and business development. The company focuses on building strong brand presence, customer engagement, and sustainable growth across diverse markets and channels. Team members are encouraged to take ownership of their work, collaborate across functions, and experiment with creative strategies.

The environment is quick-paced and performance-oriented, with an emphasis on measurable impact and continuous improvement.

Role Description This is a full-time, on-site Chief Marketing Officer role based in Mumbai. The CMO will lead the overall marketing strategy, define brand positioning, and drive customer acquisition and retention across digital and offline channels. Day-to-day responsibilities include developing and executing marketing plans, overseeing campaigns, managing the marketing budget, and guiding market research and analytics to inform decisions.

The role involves building and mentoring a high-performing marketing team, collaborating closely with leadership and sales to align on business objectives,



and establishing consistent messaging and visual identity. The CMO will also monitor performance metrics, optimize marketing investments, and identify recent growth opportunities and partnerships.

Qualifications

Demonstrated expertise in marketing strategy, brand management, and go-to-market planning.

Strong experience with digital marketing, performance marketing, and social media campaigns.

Proficiency in market research, customer insights, and data analytics for decision-making.

Proven leadership capabilities, including team building, mentoring, and cross-functional collaboration.

Experience managing budgets, setting KPIs, and optimizing ROI across channels.

Excellent communication, presentation, and stakeholder-management skills.

Background in B2C, B2B, or multi-channel marketing;

experience in high-growth or startup settings is advantageous.

Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent advanced degree is preferred.

Ability to work on-site in Mumbai and thrive in a fast-paced, agile setting.

📌 Chief Marketing Officer Mumbai
🏢 EDUCATION INDUSTRY
📍 Mumbai