Position: Marketing Analyst

Department: Marketing

Industry: Real Estate

Role Summary

Responsible for planning, executing, monitoring, and optimizing digital and offline marketing initiatives to generate qualified leads, strengthen brand visibility, and support sales across residential and commercial real estate projects. Coordinate with internal teams and external agencies while managing CRM operations, campaign performance, budgets, and marketing analytics.

1.Digital Marketing*
Plan and monitor lead generation campaigns across Meta, Google, and other digital platforms.
Coordinate with digital marketing agencies to improve campaign performance and lead quality.
Analyze campaign metrics including CPL, CTR, CPC, ROAS, conversion rates, and lead quality.
Optimize budgets and audience targeting based on performance insights.
Track website performance using Google Analytics, Google Tag Manager, and Search

Console.

2.Marketing Analytics & Reporting*
Prepare daily, weekly, and monthly marketing performance reports.
Develop dashboards and reports for management.
Analyze lead sources, conversion funnels, campaign effectiveness,



and sales performance.
Provide data-driven recommendations for marketing optimization.

3.CRM & Lead Management*
Manage the complete lead lifecycle within the CRM.
Coordinate lead routing, assignment rules, and automation.
Work with CRM vendors for integrations, workflow improvements, and issue resolution.
Monitor lead quality, follow-up efficiency, and conversion performance.
Ensure accurate data management and reporting.

4.Marketing Operations*
Coordinate with creative, digital, media, production, and sales teams for campaign execution.
Manage campaign timelines and ensure timely delivery of marketing assets.
Support project launches and promotional activities.

5.Offline Marketing*
Plan and coordinate ATL and BTL marketing activities.
Manage branding activities including hoardings, exhibitions, site branding, brochures, and events.
Coordinate vendor deliverables and ensure execution quality.

Pay: ₹8,544.15 - ₹50,213.48 per month

Work Location: In person

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🏢 Empower Solutions
📍 Pune