Role Overview

Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.

Key Responsibilities
Digital Acquisition Strategy & Execution
Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.
Digital Product Launch & Platform Management
Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
Establish solid vendor partnerships to incorporate external insights and continuously enhance platform capabilities.
Adoption & Change Management
Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.
Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).
Worksite & Lead Management Strategy




Develop and implement worksite management frameworks to streamline lead generation and tracking.
Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.
Project & Program Leadership
Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
Lead cross-functional teams to deliver strategic initiatives on time and within scope.
Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.
Partner Integration & Ecosystem Development
Build and manage strategic relationships with channel partners, including digital aggregators.
Oversee system integrations to ensure seamless connectivity, improved process efficiency, and enhanced user experience.
Drive innovation in digital processes to improve speed, accessibility, and scalability of solutions.

Key Outcomes
Accelerated digital acquisition and revenue growth
Increased adoption and utilization of digital tools and platforms
Improved customer and partner experience
Scalable and productive digital ecosystems

📌 Team Member Sales Automation Maharashtra
🏢 Aditya Birla Capital
📍 Maharashtra