Company Description

The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks.

Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success.

We work heavily with:

- Long-form podcasts
- High-signal short-form content
- Linked In, Instagram, and You Tube as brand-building platforms

This role is for someone who understands how personal brands actually grow, not just how to schedule posts.

The Role

We're looking for a Social Media Lead who can own and scale personal brands end-to-end.

Podcast experience is a strong plus, but what matters more is:

- Understanding content strategy
- Distribution logic
- Platform-specific thinking
- Consistency + compounding

You'll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly.

What You'll Do

1. Personal Brand Strategy & Growth

- Build and execute social strategies for founders & creators
- Translate long-form content (podcasts, talks) into high-performing social assets
- Understand what to post, where, how often, and why

1. Platform Ownership

- Own Instagram, Linked In, and You Tube workflows
- Write captions, hooks,



and context that increase reach and saves
- Understand platform nuances (formats, timing, distribution)

1. Podcast-Led Content (Strong Plus)

- Manage social distribution for podcast content
- Decide what clips deserve push vs what doesn't
- Coordinate with editors on cuts, hooks, and packaging

1. Performance & Iteration

- Track what's working (reach, saves, watch time, comments)
- Iterate content formats based on performance
- Develop repeatable content systems, not one-offs

1. Coordination & Ownership

- Work closely with editors, designers, and creators
- Maintain content calendars and publishing discipline
- Ensure deadlines, quality, and consistency are met

Who This Role Is For

- 3+ years of experience managing social media for personal brands, creators, or founder-led pages
- Strong understanding of how creators scale, not just how brands post
- Comfortable with podcast-led ecosystems (or eager and fast to learn)
- Knows the difference between:

Reach vs relevance

Posting vs positioning

Trends vs long-term brand equity

- Can think independently and take ownership

This Role Is NOT For You If

- You've only managed static brand pages
- You rely purely on trends without strategy
- You've never worked with a founder or creator directly
- You need constant instructions to execute
- You're looking for freelance / remote work

What You'll Get

- Work on high-quality personal brands from the inside
- Exposure to podcasts, founders, and long-form IPs
- Ownership and trust, not micromanagement
- Transparent growth into Lead / Head of Social / Brand Strategist

📌 Social Media Lead (Personal Brands & Podcasts) (Mumbai)
🏢 The Attention
📍 Mumbai