Job Description

Position: Performance Marketing (Growth) Lead
Location: Mumbai (on-site)

Experience: 8-10 years

About the Role

Client is looking for a Performance Marketing (Growth) lead to launch and scale, our flagship consumer platform reimagining how the world experiences Indian mythology.

This is not a traditional performance marketing role. We are looking for someone who has successfully launched and scaled consumer mobile apps from thousands to millions of users and deeply understands every stage of the growth funnel, including acquisition, activation, retention, subscription and optimization.

You will own user growth across paid channels, work closely with Product & Tech teams, and build a high-performance experimentation engine to scale efficiently.

What You'll Do

- Own the user growth strategy for the company's app across Android & iOS
- Plan and execute app acquisition campaigns across Google Ads (UAC/App Campaigns), Meta, Apple Search Ads and other growth channels
- Scale installs while optimising beyond CPI towards user quality metrics such as Login, Activation, Subscription and LTV
- Design and run structured A/B experiments across audiences, creatives, messaging, landing experiences and app journeys
- Work closely with Product & Tech teams to improve activation, retention and subscription conversion
- Build attribution and measurement frameworks using Apps Flyer, GA4, Firebase and other analytics platforms




- Develop dashboards to monitor the complete growth funnel and identify optimisation opportunities
- Partner closely with Creative, Brand and Community teams to continuously improve creative performance
- Stay on top of platform updates, AI-driven bidding strategies and emerging acquisition channels

What You Bring

- 8-10 years of experience in Performance Marketing / Growth Marketing
- Demonstrated experience launching and scaling consumer mobile apps from an early user base to millions of users
- Solid expertise across Google App Campaigns (UAC), Meta App Install campaigns and Apple Search Ads
- Deep understanding of mobile attribution, MMPs (Apps Flyer/Adjust/Branch), Firebase, GA4 and app analytics
- Experience optimising the entire funnel & not just installs - including activation, engagement, retention and monetisation
- Strong analytical mindset with the ability to translate data into growth opportunities
- Experience working closely with Product & Tech teams to improve conversion and retention
- Comfortable managing significant acquisition budgets while maintaining efficiency
- Entrepreneurial mindset with a bias towards experimentation and rapid iteration

Bonus

- Experience scaling subscription-based apps (OTT, Content, Gaming, Consumer Tech or EdTech)
- Experience working on D2C consumer products from launch stage
- Familiarity with AI-powered campaign optimisation and automation tools
- Deep interest in Indian mythology

📌 Performance Marketing Growth || Mumbai || 6-13 years || upto 30 Lacs
🏢 Talentiser
📍 Mumbai