We are looking for a Social Media Paid Marketing Specialist to manage and optimize paid campaigns across all major platforms, driving high-quality leads and improving ROI for Aroopa Apps.
Responsibilities
- Run and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other social platforms
- Optimize campaigns for CPL, CPA, CTR, and ROAS
- Build targeting, retargeting, and lookalike audiences
- Conduct A/B testing for ads and landing pages
- Collaborate with design/content teams for creatives
- Track performance and share insights & reports
- Improve lead quality and campaign efficiency
Requirements
- 2–5 years in paid social media marketing
- Hands-on experience with Meta, Google, and LinkedIn Ads
- Solid understanding of performance marketing metrics
- Experience in lead generation campaigns (B2B preferred)
- Analytical and data-driven mindset
📌 Social Media Paid Marketing Specialist (All Platforms) (India)
🏢 Aroopa
📍 India
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