We are seeking a highly motivated Senior Social Commerce & TikTok Shop Manager to manage and scale our TikTok Shop business for international markets. The ideal candidate should have hands-on experience in TikTok Shop, social commerce, affiliate marketing, creator partnerships, and performance marketing, with a strong understanding of cross-border e-commerce.
You will be responsible for developing TikTok Shop strategies, managing creator collaborations, optimizing sales performance, and driving business growth through data-driven marketing initiatives.
Key ResponsibilitiesTikTok Shop Management
- Manage end-to-end TikTok Shop operations for EU and US markets.
- Oversee Seller Center, product listings, pricing, promotions, and storefront optimization.
- Coordinate product launches, promotional campaigns, and seasonal events.
- Monitor marketplace performance and ensure smooth day-to-day operations.
Social Commerce & Affiliate Marketing
- Develop and execute affiliate marketing strategies to increase sales and brand visibility.
- Identify, recruit, and manage creators, influencers, and affiliate partners.
- Build long-term relationships with creator agencies, affiliate networks, and influencer communities.
- Optimize affiliate performance through structured commission programs and performance tracking.
Performance Marketing
- Plan and optimize TikTok Shop campaigns to maximize revenue and return on investment.
- Collaborate with Creative and Marketing teams to develop high-converting content.
- Conduct campaign analysis and recommend improvements based on performance metrics.
- Test recent growth opportunities through experimentation and A/B testing.
Content & Creator Strategy
- Develop content strategies aligned with TikTok trends and customer behavior.
- Work closely with internal creative teams and external creators to produce engaging short-form content.
- Support TikTok LIVE campaigns and creator-led product promotions where applicable.
Analytics & Reporting
- Track and report key business metrics, including:
- Gross Merchandise Value (GMV)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Affiliate Revenue
- Creator Performance
- Prepare weekly and monthly reports with actionable business insights.
- Drive continuous improvement through data-driven decision-making.
Cross-Functional Collaboration
- Work closely with E-Commerce, Marketing, Product, CRM, Creative, and Operations teams.
- Maintain clear documentation, SOPs, and best practices for TikTok Shop operations.
- Ensure alignment between social commerce initiatives and overall business objectives.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
- 4+ years of experience in E-Commerce, Digital Marketing, Social Commerce, or Performance Marketing.
- Proven experience managing TikTok Shop for international markets (EU and/or US preferred).
- Strong knowledge of TikTok Seller Center, Affiliate Marketing, Creator Commerce, and Influencer Marketing.
- Experience managing creator partnerships and affiliate campaigns.
- Strong analytical skills with the ability to interpret performance data and optimize business outcomes.
- Excellent communication, project management, and stakeholder management skills.
- Ability to work independently in a fast-paced, growth-oriented environment.
Preferred Qualifications
- Experience working with international D2C or e-commerce brands.
- Knowledge of Shopify, Amazon, or other global e-commerce platforms.
- Experience with TikTok Shop Ads, Spark Ads, GMV Max, and paid social advertising.
- Experience collaborating with creator agencies, affiliate marketing agencies, influencer networks, or MCNs.
- Familiarity with AI-powered marketing tools and workflow automation.
Mail:
[email protected]
Contact: +91-XXXXXXXXXX
Location: Madurai (On- Site)
Pay: ₹55,000.00 - ₹65,000.00 per month
Work Location: In person
📌 TIK TOK Shop Manager (India)
🏢 Beeyoond Gaming
📍 India