About the Role

Oswaal Books is looking for a Category Manager Early Learning to drive growth and execution for Lil Legends across D2C platforms, online marketplaces, offline sales channels, and influencer marketing.

This is a hands-on, execution-focused role, ideal for candidates with experience in digital commerce, publishing, or consumer brands who want to grow into a larger business leadership role.

Key Responsibilities

1. D2C & Marketplace Management

- Execute growth strategies across:
- Shopify (D2C)
- Amazon and other online marketplaces
- Monitor and analyze:
- Daily sales performance
- ROAS / ACOS
- Conversion and traffic metrics
- Coordinate with agencies and internal teams for:
- Paid ads
- Product listings
- Creative updates

2. Performance & Influencer Marketing Support

- Execute influencer marketing campaigns, including:
- Creator outreach and coordination
- Campaign briefing
- Deliverable tracking
- Support performance marketing initiatives and creative testing
- Track campaign results and share actionable insights

3. Product & Listing Management

- Manage and optimize:
- Product listings
- A+ content
- Product videos
- Coordinate with Editorial and Design teams for:
- New product launches
- Content and creative updates




- Ensure all listings are platform-compliant and conversion-focused

4. Offline Sales & Event Support

- Support offline sales initiatives such as:
- Exhibitions
- Distributor requirements
- Sales collaterals
- Coordinate pricing, schemes, and stock availability

5. Data, Reporting & Cross-Functional Coordination

- Track:
- Sales performance
- Inventory health
- Campaign metrics
- Prepare weekly and monthly performance reports
- Act as a key point of coordination between:
- Marketing
- Editorial
- Design
- Sales
- Operations

Candidate Profile

- 4–6 years of experience in:
- D2C businesses
- Online marketplaces
- Publishing or consumer brands
- Hands-on experience with:
- Amazon Seller Central
- Shopify or other D2C platforms
- Strong execution and coordination skills
- Comfortable working with numbers, dashboards, and performance metrics
- Entrepreneurial mindset with willingness to grow into a larger business role

Growth Opportunities

- Explicit growth path to:
- Senior Category Manager
- Business Unit Head (long-term)
- Exposure to:
- P&L; ownership
- Product strategy
- Brand building

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