We are looking for a creative and performance-driven Social Media Strategist with at least 1.5 - 2 years of experience managing social media campaigns and paid advertising. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram campaigns) and a good understanding of Google Ads to support integrated digital marketing strategies

Published Date : March 10, 2026

Job Type : full-time

Responsibilities

- Plan, develop, and execute social media strategies to improve brand visibility and engagement.
- Manage and optimize Meta Ads campaigns (Facebook & Instagram) for lead generation, conversions, and brand awareness.
- Monitor campaign performance and continuously optimize ad spend and targeting for better ROI.
- Create and manage monthly content strategies for social media platforms.
- Analyze performance metrics using Meta Business Suite, Ads Manager, and analytics tools.
- Coordinate with design and content teams to develop high-performing creatives and campaigns.




- Conduct competitor analysis and audience research to identify new growth opportunities.

- Assist in planning and running Google Ads campaigns when required.
- Generate performance reports and insights for ongoing campaign improvements.

Qualification

- Minimum 2 years of experience in Social Media Marketing.
- Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
- Valuable understanding of audience targeting, campaign optimization, and ad creatives.
- Knowledge of Google Ads is an added advantage.
- Familiarity with social media analytics and reporting tools.
- Strong communication, creativity, and analytical thinking.
- Experience working in a digital marketing agency environment. (Preferred)
- Ability to manage multiple brand accounts and campaigns simultaneously.(Preferred)
- Understanding of content strategy and social media trends. (preferred)

📌 Social Media Strategist (India)
🏢 Waywedesign
📍 India