We are seeking a creative, forward-thinking, and organized Social Media Specialist. In this role, you will manage and engage with targeted online communities to build brand awareness, drive engagement, and support customer care. You will be responsible for creating consistent, meaningful content across platforms and responding promptly and professionally to customer feedback, queries, and concerns.

Key Responsibilities
- Build and execute social media strategies through research, bench marking, messaging, and audience identification.
- Write, develop, and plan content calendars for social media, including posts, stories, reels, and campaigns.
- Generate, edit, publish, and share content daily (original text, images, videos, basic HTML where required).
- Create and maintain company and client social media pages and profiles across relevant platforms.
- Build meaningful connections and encourage community engagement through comments, DMs, and discussions.
- Monitor and moderate user-generated content in line with brand and community guidelines.
- Assist with crisis management,



handling negative reviews, feedback, or online issues with sensitivity and professionalism.
- Create and implement social media marketing plans and editorial calendars aligned with campaign goals.
- Track and analyze performance metrics (reach, engagement, traffic, demographics, conversions) and use insights to improve future campaigns.
- Collaborate with internal teams (Content, Design, Performance Marketing, Client Servicing) to manage brand reputation, coordinate promotions, and maximize reach.

Requirements
Education: Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field from a recognized institution.

Experience: We are looking for professionals across all experience levels in the Social Media, preferably with experience in digital marketing and social media (agency or quick-paced environment preferred).

Skills & Competencies
- Hands-on experience ma

📌 Social Media Strategist (Pune)
🏢 GladOwl Web Solutions
📍 Pune