Job Description:

Job Description for AM-Digital Marketing:

- Research advertising trends & competitors’ pricing and products

- Develop digital strategy and execution including SEO/SEM, marketing database, email, social media, and advertising campaigns

- Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries

- Making changes on the website based on web analytics there by ensuring Content management for web assets

- Implement email marketing campaigns

- Monitor social media and Google Analytics

- Develop projects to create content & monitor project status and budget

- Optimize paid advertising campaigns using SEO and other tools

- Report on the growth and analytics of campaigns to stakeholders

- To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.

- Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share

- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets

- Measure and report performance of all digital marketing campaigns,



and assess against goals (ROI and KPIs)

- Do all R&D; as required for us to reach out to new markets.

- Scale campaigns to maximize ROI

- Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.

- Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights

- Provide thought leadership and perspective for adoption where appropriate

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Lead Generation

Desired Candidate Profile:

- Bachelor's Degree in Advertising or Marketing

- 3-4 years of experience in Marketing role

- 2-3 years of proven working experience in a similar role

- Having knowledge in content writing

- Must possess Excellent communication skills

- In depth knowledge of SEO

- Conversant with digital marketing terminologies with hands-on experience in all activities related to digital marketing

- Concept of coding in HTML and design can be an added advantage

- Cutting-edge, go-getter, team player with a burning desire to learn

Perks and Benefits

- Health Insurance

- Accident Coverage

- Gratuity

📌 AM-Digital Marketing - Kolkata location
🏢 RECEX
📍 Kolkata