Area Sales Manager – Modern Trade & Quick Commerce (HQ: Delhi NCR)

World's No. 1 Instant Noodles Brand (Indonesia) | FMCG

About the Role

We are an Importer and National Distributor representing a globally leading instant noodles brand from Indonesia, and we're hiring an Area Sales Manager to drive Modern Trade (MT) and Quick Commerce (Q-commerce) growth across North Indian states with a special focus on Delhi-NCR.

This role owns the P&L;, distribution, and visibility strategy across key retail and online grocery channels in the region.

Roles & Responsibilities

Distribution & Availability

- Appoint MT Distributors ( Gurugram, Delhi, Ghaziabad, Lucknow, Jaipur, and at all important locations), under advance payment terms
- Ensure optimal SKU listing, fill rates, and on-shelf/on-app availability across all outlets and dark stores
- Monitor and correct OOS (out-of-stock) issues in real time, especially critical for Q-commerce turnaround
- Operational activity and monitoring, issue of PO, delivery from distributor, release of payment, etc

Account Management

- Manage key account relationships with MT chains and Q-commerce platform category teams
- Negotiate trading terms, listing fees, shelf space, and promotional calendars
- Own JBPs (Joint Business Plans) with top accounts

Sales & Revenue Growth

- Deliver primary and secondary sales targets across MT (hypermarkets, supermarkets, standalone large format) and Q-commerce (Blinkit, Zepto, Instamart, Big Basket) for Delhi NCR




- Drive category growth through NPD launches, promotions, and seasonal activations

Trade Marketing & Visibility

- Execute in-store and in-app visibility plans (POSM, secondary displays, banner placements, keyword ranking on Q-commerce apps)
- Coordinate with the marketing team on regional activations aligned to brand campaigns

Forecasting & Inventory

- Plan demand forecasts by account/platform to optimize inventory and minimize expiry/returns
- Work closely with the supply chain/distributor network for timely replenishment

Reporting & Analytics

- Track sales performance, market share, competitor activity, and pricing across channels
- Prepare MIS reports and present business reviews to leadership

Scope of Work

- Geography: North India, Delhi NCR (Delhi, Gurugram, Noida, Ghaziabad, Faridabad)
- Channels: Contemporary Trade + Quick Commerce (primary focus)
- Reporting to: Regional/National Sales Manager
- Team: Will manage MT/Q-commerce merchandisers and distributor sales staff, if applicable

Candidate Requirements

- 4–8 years in Modern Trade FMCG sales, mandatory experience in the food category, preferably with noodles
- Proven track record in MT and Q-commerce channel management
- Strong negotiation skills with category buyers and platform account managers
- Familiarity with Q-commerce dashboards (analytics, ranking, ad spends)
- Graduate/MBA preferred

Annual CTC - 9 Lakhs

📌 Area Sales Manager Modern Trade - Quick Commerce (Vadodara)
🏢 Modern Enterprises
📍 Vadodara