Reports to Role (Title)

:

Location

: Pune

Scope

:

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Job Description:

Location: Pune (On-site)

Job Type: Full time

Experience: 2 years

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Key Responsibilities:

Email Marketing Planning & Execution:

- - Develop comprehensive email marketing campaign plans aligned with business objectives

- - Create and execute multi-touch email campaigns for lead generation and nurturing

- - Design email sequences for different buyer journey stages and customer segments

- - Manage email calendars across 5-6 simultaneous brands, manage newsletters

- - A/B test subject lines, content, send times, and campaign elements

- - Build email templates & landing pages
- Create emails content using AI

Marketing Automation & Workflows:

- - Build and optimize complex automation workflows in HubSpot and other platforms

- - Create behavioral trigger campaigns

- - Set up drip campaigns, welcome series, and re-engagement sequences

- - Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution

- - Implement progressive profiling and dynamic content strategies

Database Management & Segmentation:

- - Manage email databases and ensure data hygiene across systems





- - Create sophisticated audience segments based on demographics, behavior, and engagement

- - Implement list growth strategies and lead magnet campaigns

- - Maintain compliance with GDPR, CAN-SPAM, and other email regulations

- - Monitor deliverability rates and manage sender reputation

- - Automate outbound marketing efforts

Performance Analytics & Optimization:

- - Track and analyze email performance metrics (open rates, CTR, conversion rates)

- - Identify optimization opportunities and implement continuous improvements

- - Monitor automation performance and troubleshoot workflow issues

Integration & Technical Management:

- - Integrate email platforms with CRM systems, landing pages, and analytics tools

- - Manage technical aspects of email setup (SPF, DKIM, DMARC records)

- - Coordinate with web developers for landing page integration

Strategy & Execution:

- - Implement email marketing best practices

- - Ideation with managers for email marketing initiatives

- - Campaign ownership

Required Qualifications:

Experience & Skills:

- - 2+ years of hands-on experience in email marketing and marketing automation

- - Proficiency in HubSpot Marketing Hub and other marketing platforms is must





- - Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)

- - Proven track record of improving email performance metrics and ROI

- - Experience managing B2B email campaigns

Technical Competencies:

- - Advanced knowledge of marketing automation platforms and workflows

- - HTML/CSS skills for email template & landing page customization

- - Experience with A/B testing methodologies and statistical analysis

- - Understanding of CRM and lead management processes

Analytical & Strategic Skills:

- - Strong analytical mindset with ability to interpret campaign data

- - Experience with lead scoring, segmentation, and behavioral targeting

- - Knowledge of email deliverability best practices and compliance requirements

- - Strategic thinking for long-term campaign planning and optimization

- - Open to learn & adapt new tools & technologies quickly

- - Understanding of inbound and outbound email marketing strategies

Preferred Qualifications:

Certifications:

- - HubSpot Email Marketing Certification (required)

- - HubSpot Marketing Hub Software

- - Additional email marketing or automation platform certifications

Industry Experience:

- - Agency setting experience is an add-on

- - Knowledge of B2B sales cycles and lead nurturing

- - Experience with event marketing and webinar promotion campaigns

Advanced Skills:

- - Experience with advanced personalization and dynamic content

- - Familiarity with sales enablement and lead handoff processes

- - Experience with international email marketing and compliance

📌 Email and Marketing Automation Executive (India)
🏢 Global Product Compliance
📍 India