Description
About the Company
Zenara Health is a technology-driven mental healthcare organization dedicated to improving the accessibility and quality of mental wellness services. We combine AI-powered platforms with expert clinical care to deliver personalized and effective mental health solutions, creating a smooth digital experience for both patients and providers. As a startup, we operate beyond the constraints of a typical department.
About the Role
This is NOT a social media role. If your experience mainly involves managing Instagram accounts, this position may not be suitable for you.
As Zenara’s first dedicated marketing qualified, you will take ownership of product positioning, messaging, content strategy, go-to-market materials, and demand generation initiatives for the US behavioral health market. You will collaborate closely with our Chief of Staff, who oversees Product and GTM strategy, as well as our Content Lead.
This role is based in India but focuses primarily on the US market. A solid understanding of American healthcare buyers, psychiatric concerns,
and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will be expected to work during US overlap hours and communicate fluently with American healthcare professionals.
We are looking for a product marketer who will drive top-of-funnel demand generation—an individual who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems, and subsequently develop and implement marketing programs that transform positioning into tangible pipelines. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads.
What You Will Own
1. Growth & Demand Ownership
You will be responsible for the strategy, execution, and performance of marketing initiatives designed to create qualified top-of-funnel demand.
- Develop and execute
📌 Product Marketing Manager (India)
🏢 the
📍 India