The Associate Regional Head (ARH) – ABP Channel is responsible for driving business growth, sales productivity, and partner engagement across the assigned region for the Agency Business Partner (ABP) distribution channel. The role focuses on scaling agency performance, strengthening partner relationships, and ensuring achievement of revenue, recruitment, and persistency targets.
What does the job entail?
1. Business Delivery & Growth
Drive premium growth, revenue targets, and market share for the ABP channel within the region.
Develop and execute regional business plans aligned with company goals.
Monitor sales performance metrics (APE, case count, conversion ratios) and take corrective actions.
Ensure achievement of month-on-month and annual targets.
2. Agency Partner Development
Identify, recruit, and onboard high-quality Agency Business Partners (ABPs).
Strengthen productivity of existing ABPs through structured engagement and performance coaching.
Drive activation and retention of partners through continuous support and motivation.
3. Team Management & Capability Building
Lead and mentor a team of Cluster Managers / Branch Heads / Sales Managers.
Conduct regular performance reviews,nd customer service metrics.
Drive ethical sales practices and risk mitigation.
7. Sales Enablement & Process Excellence
Implement sales campaigns, product launches, and initiatives effectively.
Leverage digital tools, CRM systems, and analytics for performance improvement.
Ensure effective operational processes and issue resolution.
Key Performance Indicators (KPIs)
Annualized Premium Equivalent (APE) / Total Premium
Active ABPs & Agent Productivity
Recruitment & Activation Ratio
Persistency (13th/25th Month)
Cost-to-Income Ratio
Business Quality Metrics (Early Claims, Compliance)
Work Experience
Graduate / Postgraduate (MBA preferred)
8–12 years of experience in life insurance / BFSI sales, with exposure to agency channel
Proven track record in team handling and achieving business targets
Prior experience in managing multi-location teams preferred
Essential Qualification
Graduate / Postgraduate (MBA preferred)
12–20 years of experience in life insurance / BFSI sales, with exposure to Agency/Agency Business Partner channel
Proven track record in team handling and achieving business targets
Prior experience in managing multi-location teams preferred
Preferred Skills
Strong sales and distribution management expertise
Leadership & people management skills
Business planning and analytical ability
Relationship management and stakeholder influencing
High level of execution focus and result orientation
Strong understanding of insurance products and regulatory environment
📌 Associate Regional Head - Agency - Business Partner (Associate Regional Head) (India)
🏢 HDFC Life
📍 India
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.