Patrika Digital is hiring a quick, floor-level, and highly reactive Head of Social to build our social footprint into a powerful, standalone distribution layer. This leader will run a dedicated social/video desk backed by design and editorial resources, retaining absolute authority over platform format standards and paid social amplification budgets.

Years of Experience: 12 years +

Key Responsibilities & Core Problems to Solve

- Establish Alternative Distribution Channels: Transition social media into a hard-metric distribution channel that converts attention into measurable business traffic.
- Native Strategy Overhaul: Abandon generic web-headline reposting in favor of a native, platform-first storytelling strategy optimized for native short-form video and WhatsApp-first architectures.
- Owned-Audience Conversion: Design funnels that turn casual social media engagement into owned, high-retention assets like app installations, newsletter registrations, and WhatsApp channel subscribers.
- Newsroom Collaboration:



Maintain an active presence on the newsroom floor alongside editorial desks during high-velocity breaking news events to pilot real-time format bets and platform experiments.

Experience & Scale Requirements

- Proven track record leading social media for a premier publisher or content brand with a multi-million follower/subscriber base across Instagram, YouTube Shorts, and WhatsApp Channels.
- Experience directing an always-on, 24/7 newsroom social desk operating under tight breaking-news timelines.
- Prior history scaling a WhatsApp Channel or parallel closed-messaging framework specifically for a Hindi-belt demographic.

Critical Disqualifiers

- Corporate brand/agency-side backgrounds that rely on multi-week campaign lead times rather than newsroom-velocity rhythms.
- Lack of direct, native fluency in Hindi-language, vernacular internet culture (this cannot be handled via translation services).
- A vanity-metrics mindset that prioritizes follower tallies without linking social growth directly to traffic, app installs, or digital revenue.

Pay: ₹2,200,000.00 - ₹2,400,000.00 per year

Work Location: In person

📌 Head of Social (India)
🏢 Qrusible
📍 India