Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.
ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.
ABHI’s unique offering to market includes proposition includes -
- A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
- A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1
Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.
ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”,
a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.
ABHI’s unique offering to market includes proposition includes -
- A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
- A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Ensure budgeted capacitation of FLS & achieve assigned business target by ensuring performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets.
Recruit quality resource
Ensure performance standards of recruitment, activation, policies & premium are met by the assigned FLS
Maintain the profitability of the branch
Keep track on Advisors Contest and Clubs
Keep track on various training needs.
Sharing good sales practices.
Mentor, coach, and handhold FLS by observing and demonstrating sales/recruitment calls.
Maintain the Sales Report on Introduction and Issued Business
Create effective engagement interventions at the branch level to ensure high levels of activity & delivery
Conduct periodic reviews to monitor the key business levers and take corrective action where necessary
Carry out goal setting exercise with his team enabling the FLS team to deliver the expected productivity & subsequently leading the team to progress to next progression level.
KRA2
Drive implementation of agency initiatives aimed at improving sales productivity across all FLS.
Ensure daily adherence of sales process by way of effective planning and review.
Ensuring sales progression of the FLS by reviewing and Motivating team for setting higher performance standards
Driving activities leading to maximum FLS incentive earning.
KRA3
Ensure renewal targets are met and business health for the allotted branch so that functional goals are achieved.
Manage sales force attrition as per bench mark.
Maintain quality of business for better renewals
KRA4
Relationship Management (Internal & External) to drive performance.
Maintain healthy & cordial relation with team of Agency Managers as well as all concerned departments.
Maintain one to one contact with all advisors.
Ensure reaching of communication to the advisors of his team about new product, schemes, clubs, etc. (using FLS as key point of contact).
Visit top advisors in regular intervals.
KRA5
Drive local sales promotion effort for to support team members in achieving business targets
Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.
Driving various contests
KRA6
Ensure Risk Management as per company policy.
Be responsible for the market conduct of the assigned agency managers and the advisors in their team
Carrying out the business activities as per the compliance & regulatory setting.
Ensure (by doing basic screening & basic sanity checks) the applications that healthy
KRA7
Ensure compliance objectives and regulatory norms are achieved as per defined organizational guidelines.
Ensure communication of compliance norms to all concerned employees
Develop deviation metrics and take appropriate actions for deviations
KRA8
Identify and develop a team of sales professionals for the branch
Coach and Develop team members
Build People capability
- Develop a second line of leaders within the Branch FLS Team
📌 BM_Barasat-Agency-Tied (West Bengal)
🏢 Aditya Birla Group
📍 West Bengal
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