About Curlys Music Academy Curlys Music Academy is a vibrant and growing institution dedicated to providing high-quality music education across a variety of instruments and disciplines We are passionate about fostering musical talent creativity and a lifelong love for music in students of all ages and skill levels We are seeking a creative and data-driven Digital Marketing Specialist to expand our reach increase enrollment and build a thriving online community around our academy Job Title Digital Marketing Specialist Reports To Academy Director Management Location Remote preffered Nagpur Job Summary The Digital Marketing Specialist will be responsible for developing executing and managing all digital marketing initiatives for Curlys Music Academy This role is crucial for driving student enrollment increasing brand visibility and engaging our community online The ideal candidate will have a solid passion for music and education combined with proven expertise in digital marketing tools and strategy Key Responsibilities Strategy Planning Develop and implement a comprehensive digital marketing strategy to meet enrollment goals and academy objectives Conduct market research to identify target audiences parents adults specific instrument learners and optimize marketing efforts to reach them Manage the digital marketing budget and track ROI for all paid campaigns Content Creation Management Oversee and manage the academy s website e g WordPress Squarespace ensuring content is current SEO-optimized and provides a positive user experience Create compelling on-brand content e g blog posts videos graphics course descriptions that highlights student success instructor expertise and course offerings Manage and grow the academy s social media presence across platforms e g Instagram Facebook YouTube TikTok with engaging scheduled content Paid Advertising Plan execute and manage paid digital campaigns PPC SEM on Google Ads social media advertising on Meta TikTok targeting prospective students for specific courses and programs Continuously monitor analyze and optimize ad performance to maximize conversions and reduce cost-per-acquisition CPA SEO Local Search Optimize and manage the academy s Google Business Profile for local visibility Email Marketing Develop and execute email marketing campaigns newsletters promotions lead nurturing sequences for current and prospective students Manage subscriber lists and analyze email performance metrics Analytics Reporting Track analyze and report on key digital marketing metrics website traffic conversion rates social media engagement ad performance using tools like Google Analytics Provide regular actionable insights and recommendations to the management team Qualifications Experience 2-4 years of experience in a dedicated digital marketing role preferably within the education arts or music industry Technical Skills Proven experience with Google Analytics Google Ads and Meta Ads Manager Strong understanding of SEO principles and tools Proficiency with email marketing platforms e g Mailchimp Constant Contact Experience managing and updating website content CMS like WordPress Basic proficiency in graphic design tools e g Canva Adobe Creative Suite for social media content creation is a plus Soft Skills Excellent written and verbal communication skills with the ability to create engaging error-free copy Highly analytical and comfortable working with data to inform decisions Self-motivated creative and detail-oriented with excellent organizational skills A genuine interest in music and music education is highly desirable Why Join Curlys Music Academy Be a part of a passionate team that is dedicated to making a positive impact through music Opportunity to shape the entire digital presence of a growing local brand How to Apply Please submit your resume a cover letter outlining your relevant experience and a portfolio or examples of previous digital marketing campaigns you have managed Job Type Full-time Pay 10 035 23 - 42 883 04 per month Work Location Remote

📌 Digital Marketing Specialist (Maharashtra)
🏢 Curlys Music Academy
📍 Maharashtra