Designation Sales Officer Executive Function Nestle Professional Division Reports to Area Sales Manager Customer Acquisition - Responsible for the end-to-end customer acquisition process including reviewing prospect lists identifying key decision-makers communicating propositions conducting demos giving commercial offers and closing deals Stakeholder Collaboration - Work closely with ROM ASM SOs CD Cafe Care Team and PS to ensure effective lead management and conversion CRM Sales Funnel Management - Maintain a robust sales funnel and ensure all lead details are updated in the CRM with complete hygiene and accuracy Market Working To ensure mapping of the potential market in terms of Institutions and HORECA Channels and nurture direct relations with Key Business clients Set monthly quarterly and yearly target for each Distributor for your region Achievement monitor progress of Redistribution value and volume targets Ensure product availability at all relevant channels through the distributor s sales force per Company guideline Ensure continuous development of the assigned area and addition of new outlets Distributor Handling Ensure compliance of Distributors with their respective roles responsibilities Manage and develop individual distributor in an active and profitable manner Ensure the proper and correct execution of sales discount and trading terms determined by the company Monitor and minimize the level of Bad goods returns Ensure distributor s efficient and effective support for the market coverage Monitor Distributor s overhead expenses profitability ROI Track on delivery from Distributor to consumers Control Training and Communication Conduct performance evaluation of Secondary Sales Force Accurate and timely reports on Market intelligence competitor s activity price changes and promotional support Ensure Secondary Sales Force is properly trained Coordinate correspondence and communication between the team and Distributor management Comply with all company policy instruction and directives Optimize expenditure of secondary sales force Key Skills Communication Skills Analytical Approach Adaptable and Resourceful Innovativeness Poise Confidence