Job Summary We are seeking a creative and data-driven Digital Marketing Specialist to join our growing marketing team The ideal candidate will be responsible for developing implementing and optimizing digital campaigns across various online channels to drive brand awareness customer engagement and lead generation Key Responsibilities Develop and execute digital marketing strategies across channels such as SEO SEM email social media and display advertising Plan and manage PPC campaigns Google Ads Bing Ads etc Optimize website content and structure for SEO to improve search rankings Create engaging content for websites blogs email newsletters and social media platforms Analyse campaign performance and generate regular reports with actionable insights Manage and grow the company s presence on social media LinkedIn Facebook Instagram etc Collaborate with design and content teams to ensure brand consistency and high-quality assets Stay up to date with the latest digital marketing trends and technologies Required Skills Qualifications 2 years of experience in digital marketing or related roles Strong understanding of Google Analytics Google Ads SEO tools e g SEMrush Ahrefs and marketing automation tools Excellent written and verbal communication skills Solid analytical skills and attention to detail Experience with A B testing and performance measurement Preferred Qualifications Google Ads and or Analytics certification Experience in B2B marketing or eCommerce Knowledge of HTML CSS and CMS platforms like WordPress What We Offer Competitive salary and benefits Flexible working hours and remote work options A creative and collaborative work environment Opportunities for professional growth and development Job Type Full-time Pay From 20 000 00 per month Schedule Fixed shift Work Location In person

📌 Digital Marketing Specialist (West Bengal)
🏢 Orbit Tech Services
📍 West Bengal