Responsibilities Sales Team Management - Recruit train and manage a team of Sales Executives within the assigned area providing on-the-job training and identifying ways to improve their performance - Set sales targets and KPIs for the sales team and monitor their performance - Provide ongoing coaching mentorship and support to Sales Executives to enhance their sales skills and product knowledge - Conduct regular team meetings to communicate sales objectives share best practices and address challenges - Evaluate sales team performance and implement performance improvement plans as needed driving performance through effective leadership and motivation Distributor Management - Identify appoint and manage a network of distributors within the assigned area - Establish and maintain strong relationships with distributors ensuring alignment with company goals and fostering long-term partnerships - Collaborate with distributors to develop and implement effective market development and sales strategies focusing on market expansion - Monitor distributor performance analyze sales data and take corrective actions to optimize sales and distribution ensuring proper investment by distributors in our business - Ensure distributors adhere to company policies procedures and service standards including claim processing discount policies and administration Key Account Management - Identify and develop relationships with key retailers wholesalers and other strategic accounts - Negotiate and manage agreements with key accounts to maximize sales and profitability - Ensure high levels of customer satisfaction and address any issues or concerns promptly focusing on customer retention Sales Planning and Execution - Develop and implement sales plans and strategies to achieve area sales targets and expand market share - Monitor sales performance against targets and take proactive measures to address any shortfalls - Analyze sales data market trends and competitor activities to identify opportunities and challenges - Prepare sales forecasts budgets and reports for the assigned area Market Analysis and Business Development - Monitor market trends competitor activities and customer preferences within the assigned area - Provide regular feedback to management on market conditions competitor strategies and customer needs - Identify and explore new business opportunities to expand the customer base and increase sales - Be abreast with what is happening in the industry and have the agility to adapt and experiment in their territory by aligning with their seniors Brand and Product Management - Ensure effective execution of brand promotion activities and trade marketing initiatives in the assigned area - Participate in trade shows exhibitions and other promotional events as required - Take ownership of NPD New Product Development and drive successful implementation plans - Manage pricing strategy in their markets to optimize profitability and competitiveness - Be seen as an SME Subject Matter Expert of our product knowledge and USP Unique Selling Proposition - Be seen as an SME with the latest on Sales Distribution S D strategies Compliance and Ethics - Ensure proper ethical practices are administered in their area which includes claim processing discount policies administration and proper investment by distributors in our business Qualifications and Skills - Bachelor s degree in any discipline Sales Marketing preferred - Proven experience in sales with a minimum of 8 years in the FMCG or food industry - Demonstrated experience in managing sales teams and distributor networks with a focus on coaching and development - Strong leadership communication negotiation and interpersonal skills - Ability to build and maintain strong relationships with customers distributors and team members with a focus on customer retention - Self-motivated results-oriented and able to work effectively under pressure - Excellent analytical and problem-solving skills - Robust understanding of the local market customer preferences and competitive landscape - Proficiency in MS Excel and Data Analytics is a must - Willingness to travel extensively within the assigned area Preferred Qualifications - Master s degree in Sales Marketing - Experience in the Horeca or confectionery industry - Strong knowledge of distribution channels and trade marketing practices - Experience in sales training and development including on-the-job training Key Considerations - This job description may evolve depending on the company s strategic needs - The food sales industry is dynamic flexibility adaptability and a proactive approach are essential for success ref updazz com