About the Role We are looking for a dynamic Social Media Specialist to design and deliver impactful data-driven strategies that grow our brand presence engage audiences and generate quality leads This position calls for a blend of creativity analytical skills and a deep understanding of digital platforms You ll collaborate across teams to create engaging content run high-performing campaigns and nurture thriving brand communities Work Schedule 10 00 AM - 7 00 PM In-office role Experience Required 3-5 years Location Indore Key Responsibilities Develop and execute social media strategies aligned with brand and business objectives Plan manage and optimize paid campaigns across Facebook Instagram LinkedIn YouTube and more for maximum ROI Leverage advanced targeting methods including custom and lookalike audiences to reach high-value segments Conduct audience and market research to refine campaign targeting by city region or niche groups Work with designers content creators and video teams to produce compelling posts visuals and campaigns Monitor campaign metrics impressions clicks engagement conversions and provide actionable insights Coordinate with SEO teams to ensure paid and organic efforts work hand-in-hand Engage with followers respond to queries and foster community interactions through creative content formats Stay updated on platform changes competitor activities and emerging trends to drive innovation Collaborate with influencers affiliates and partners to expand reach and credibility Skills Qualifications Bachelor s degree in Marketing Communications or a related field 3-5 years of proven experience in managing social media and paid campaigns ideally in education real estate or similar sectors Strong expertise in audience targeting campaign optimization and conversion tracking Hands-on experience with Facebook Ads Instagram Ads LinkedIn Ads and YouTube Ads Ability to create content calendars manage brand tone and ensure consistency across platforms Understanding of SEO fundamentals and ability to align them with paid media strategies Proficiency in tools like Meta Business Suite Ads Manager Hootsuite Canva and Google Analytics Excellent communication and presentation skills with the ability to translate data into insights Organized adaptable and capable of managing multiple projects within deadlines Exposure to the EdTech sector and an understanding of educators students and parent audiences is a plus Preferred Add-ons Certifications in Facebook Blueprint Google Ads or similar programs Experience with influencer marketing and third-party partnerships Knowledge of email marketing and CRM platforms Familiarity with design or video editing tools Previous experience working in EdTech or educational campaigns Why Join Us Take ownership of brand growth and see direct results from your strategies Be part of a collaborative creative and supportive team environment Work with the latest tools and technologies to enhance your impact Structured onboarding with clear goals and immediate opportunities to contribute A perfect mix of creativity and analytics in a role that keeps you challenged and inspired If you re passionate about driving brand success through innovative social media strategies we d love to hear from you Apply now and be a key player in our growth journey

📌 Social Media Marketing Specialist (Madhya Pradesh)
🏢 Small IT Startup ( Company
📍 Madhya Pradesh