We are looking for a dynamic and strategic Digital Marketing Manager to lead digital initiatives across our diverse group of institutions In this role you will design and execute innovative digital marketing campaigns that boost brand visibility drive qualified leads and enhance engagement across multiple institutions under our umbrella Key Responsibilities Develop and implement cohesive digital marketing strategies tailored to the unique needs of each institution within the group Manage end-to-end digital campaigns including SEO SEM Google Ads social media advertising email marketing and content marketing Oversee website and landing page management ensuring optimal SEO usability and fresh content aligned with institutional goals Track analyze and report on campaign performance using tools such as Google Analytics and SEO platforms leverage data to optimize and improve ROI Collaborate closely with internal teams content admissions design and external partners agencies to deliver compelling digital content and creative assets Stay ahead of digital marketing trends and industry best practices to continuously innovate and refine strategies Efficiently manage digital advertising budgets to maximize impact and cost-effectiveness across all institutions Lead and mentor digital marketing team members drive cross-institutional marketing initiatives to maintain brand consistency and maximize reach Ensure all digital marketing activities comply with data privacy laws and ethical standards Qualifications Bachelor s degree in Marketing Communications Business or related field 3-5 years of proven experience in digital marketing preferably within education or multi-institution environments Proficient in digital marketing tools including Google Ads Facebook Ads Manager SEO analytics and email marketing platforms Strong analytical mindset with ability to derive actionable insights from complex data sets Excellent organizational and project management skills capable of managing multiple campaigns simultaneously Outstanding communication and interpersonal skills with a collaborative approach to teamwork Familiarity with CRM systems and marketing automation tools is advantageous Job Type Full-time Pay From 25 000 00 per month Advantages Flexible schedule Leave encashment Life insurance Paid sick time Paid time off Provident Fund Work Location In person Application Deadline 18 08 2025 Expected Start Date 18 08 2025

📌 Digital Marketing Manager (Tamil Nadu)
🏢 PPG Group of Institutions
📍 Tamil Nadu