Job Code

VSPL/MKT/Product Manager/977-2026

Job Category

Marketing

Job Description

Position Title: Product Manager
Department: Marketing
Location: Raipur (C.G.)
Experience: 3–5 Years as Product Manager

Preference: Relevant Experience in Field Crops would be given preference.

About the Position

Seeking a professional to support and drive growth strategies for Seed products by identifying new
opportunities, expanding the product portfolio, and executing product, marketing, and demand-
generation initiatives. The role involves product planning, new product launches, brand building,
channel development, and technical capability enhancement aligned with organizational goals.

Key Roles & Responsibilities

Product Business Planning

- Drive product-wise target setting based on market segmentation, product fit, and

competition.

- Identify product gaps and recommend new product/variety introductions.
- Lead new product launches, including market assessment, branding, packaging, vendor

coordination, and launch execution.

- Develop strategies to achieve revenue and margin goals for the Seed business.
- Collaborate with Sales, Marketing, and cross-functional teams on product strategy,

requirements, and availability.

- Support product positioning across crops and regions.
- Monitor product movement, category contribution, and manage slow-moving inventory with

sales teams.

Demand Generation & Brand Building

- Plan, monitor, and execute demand-generation activities.
- Lead ATL, BTL, Digital Marketing, and Loyalty Program initiatives.
- Recruit, train, and evaluate contractual manpower.
- Act as Custodian and Master Trainer for Seed product and technical knowledge.
- Maintain competitive intelligence and provide product lifecycle and positioning insights to

sales teams.





- Manage marketing communication plans and budgets for product launches and promotional

campaigns.

- Drive adoption of digital initiatives for field monitoring and learning.

Channel Strategy
• Monitor market width and depth.• Strengthen dealer networks through timely appointments of new dealers.

- Build strong retailer relationships and engagement programs.
- Plan retail visibility, in-shop branding, outdoor promotions, and on-ground activations.
- Explore multiple sales channels and implement schemes for consumers and channel

partners.

- Conduct pre- and post-campaign analysis to assess effectiveness and improvement

opportunities.

- Coordinate with sales teams to ensure quality service delivery to retail partners.

Technical Capability Building

- Conduct training programs for sales teams on new and existing seed products, crop-wise

positioning, and product applications.

- Study and analyze customer requirements, market trends, and emerging opportunities.

Skills & Competencies

- Robust understanding of the Seed industry, including research and hybrid varieties.
- Sound technical, market, and geographical knowledge.
- Understanding of product lifecycle management.
- Experience in relationship management.
- Exposure to market research, competitive analysis, segmentation, and business planning.

Desired Candidate Profile

- 5–6 years of sales experience in the seed/agri-input industry, with 3–5 years of experience as a Product Manager. Candidates should have demonstrated expertise in product strategy, product launches, and cross-functional coordination.

Education Qualification

- Bachelor of Science - Agriculture
- Master of Business Administration / Post Graduate Diploma in Management - Agri Business Management

Work Experience

3-5 years

Job Location

Raipur ( Chhattisgarh )

Salary Package

Best as per industry standards

📌 Product Manager – Marketing (Seed Division) (India)
🏢 VNR Seeds
📍 India