Role Overview:

We are looking for a seasoned Social Media Strategist to drive our global wellness and Ayurveda brand to the next level. The role requires a strategic thinker with deep expertise in content marketing and social media, capable of building visibility, engaging communities, and converting engagement into loyal customers.

You will be responsible for designing and executing impactful content strategies, social campaigns, and performance-driven initiatives that enhance brand reputation, increase user acquisition for Meta & Linkedin.

Key Responsibilities:

Strategy & Leadership

- Develop and leadsocial media strategy aligned with the brands vision.
- Position the brand as a leader in Wellness, Ayurveda, and Holistic Health.
- Drive consistency of brand voice across all platforms and campaigns.

Content & Storytelling

- Lead end-to-end content creation (blogs, videos, reels, podcasts, emailers, campaigns, etc.).
- Build storytelling frameworks to highlight Ayurvedas contemporary relevance in global wellness.
- Collaborate with experts, doctors, influencers, and wellness communities for authentic content.

Social Media Excellence

- Manage presence across key platforms (Instagram, LinkedIn, Facebook).
- Develop viral content strategies to scale reach and engagement.
- Design campaigns that build user communities and increase customer acquisition.
- Track performance using analytics tools and provide actionable insights.

Growth & Performance

- Own and deliver on social media KPIs reach, engagement, leads,



conversion, and brand sentiment.
- Optimize campaigns using data insights to increase followers, engagement, and customer base.
- Run paid and organic strategies for audience growth.

Collaboration & Innovation

- Partner with design, PR, e-commerce, and product teams for integrated campaigns.
- Identify collaborations with influencers, wellness experts, and media globally.
- Stay ahead of trends in digital marketing, AI tools, and content tech.

Key Requirements:

- 8+ years of experience in Content Marketing, Digital & Social Media Strategy (preferably with brands in wellness, lifestyle, healthcare, or consumer sectors).
- Proven track record of building brands through content and social media.
- Strong understanding of analytics, insights, and performance measurement across platforms.
- Expertise in converting content into customer acquisition funnels.
- Ability to pull, interpret, and present social media metrics for leadership decisions.
- Excellent leadership, communication, and storytelling skills.
- Cultural awareness with the ability to localize content for different markets.
- Passion for wellness, Ayurveda, holistic living, and consumer engagement.

Success Metrics:

- Growth in social media followers & engagement rate.
- Increase in website traffic & lead conversions from content.
- Customer acquisition through social campaigns.
- Strengthened brand reputation and community presence.
- ROI on paid & organic social initiatives.

📌 Social Media Strategist (Noida)
🏢 Maharishi Ayurveda Products
📍 Noida