Role : Social Media & Brand Marketing Executive

Salary : up to ₹45,000

Offered Employee Advantages & Perks

✅ Paid Annual Leave & Public Holidays

✅ Comprehensive Health Insurance

✅ Company-Matched SIP Investment Program

✅ Performance-Based Incentives & Career Growth

✅ Milestone Rewards & Recognition Programs

✅ International Career & Transfer Opportunities

✅ Professional Learning, Training & Skill Development

✅ Work with International Clients and Global Teams

About the Role

VMG operates restaurants retails stores. This role owns end-to-end social media and local brand marketing for the entire portfolio: research, strategy, content, and posting. This is a do-it-yourself execution role , not an oversight role.

Job DescriptionCore Responsibilities

- Market & Competitor Research: Track competitor promotions, pricing, and social activity for each brand vertical (QSR,retails) in each store's local market
- Identify local trends, events, and seasonal opportunities relevant to each store's geography
- Content Planning & Execution: Build and maintain a monthly content calendar per brand/location
- Write captions, hooks, and post copy




- Brief the graphic designer with clear creative direction (not just "make something") and manage turnaround
- Personally post and schedule content across TikTok, Instagram, Facebook, Google Business Profile, and any other relevant platform
- Brand Presence & Growth: Grow follower count, engagement, and local visibility per location
- Propose and run local promotions, campaigns, and tie-ins with community events
- Respond to comments/DMs/reviews in brand voice
- Foot Traffic Generation: Design social campaigns with a clear call-to-action tied to in-store visits (limited-time offers, geo-targeted promotions, local partnerships)
- Track which campaigns correlate with in-store activity (coupon redemption, mentions, foot traffic upticks)
- Idea Generation & Reporting: Bring new campaign concepts proactively, not wait to be assigned
- Submit a weekly report: what was posted, what performed, what's planned next, and competitor movements observed

What This Role Is NOT
- Not a delegation role — there is no team to manage; you execute directly
- Not limited to "coordinating" the graphic designer — you plan, write, and post

📌 Social Media & Brand Marketing Executive (India)
🏢 Vishram International Services
📍 India