Roles & Responsibilities Export Marketing Manager (Steel Components Manufacturing)

1. Client Relationship Management

- Build long-term relationships with international clients through regular communication and visits
- Understand client-specific product requirements, quality standards, and delivery expectations
- Act as the main point of contact for all export client queries and issue resolution
- Ensure high customer satisfaction and repeat business.

2. Sales & Order Management

- Send price quotations, and product catalogues to overseas clients
- Negotiate pricing, payment terms, and delivery schedules with buyers
- Process export orders and coordinate internally to confirm feasibility (capacity, material, timeline)
- Follow up on order status and ensure timely dispatch and delivery

3. Export Sales Management

- Achieve export sales and revenue targets.
- Send quotations, negotiate pricing, payment terms, and contracts.
- Convert inquiries into confirmed purchase orders.
- Manage the complete sales cycle from lead generation to order closure.

4. Pricing & Commercial Negotiations

- Coordinate with costing team for cost sheets and export pricing.
- Negotiate Incoterms (FOB, CIF, CFR, EXW, etc.).
- Evaluate freight costs and shipping options.
- Optimize profitability while remaining competitive.

5. Financial Responsibilities

- Monitor export receivables and payment collections.
- Manage advance payments, and open-account transactions.

6. Export Documentation & Compliance

- Coordinate preparation of export documentation, including:

- Commercial Invoice

- Packing List

- Certificate of Origin

- Bill of Lading/Airway Bill

- Inspection Certificates

- Insurance Documents
- Ensure compliance with international trade regulations, customs requirements, and destination-country standards.
- Work closely with freight forwarders and customs agents.

7.



Logistics & Supply Chain Coordination

- Coordinate shipments with freight forwarders and shipping lines.
- Monitor container availability and transportation schedules.
- Optimize shipping costs and delivery timelines.
- Ensure proper export packaging and labelling.

8. Coordination with Internal Departments

- Work with the production team to align order quantities and delivery timelines with manufacturing capacity
- Coordinate with the quality department to ensure products meet international standards (ISO, ASTM, DIN, etc.)
- Liaise with finance for payment tracking, and credit terms
- Provide feedback from overseas clients to R&D;/production for product improvement

9. Order Execution Coordination

- Coordinate with production planning, procurement, quality assurance, and logistics teams.
- Monitor manufacturing schedules to ensure timely delivery.
- Track shipments until delivery to customers.
- Resolve issues related to delays, shortages, or quality concerns.

10. Cross-functional Coordination

- Collaborate with:

- Production

- Quality Assurance

- Procurement

- Accounts

- Logistics

- Design/Engineering
- Ensure smooth execution of export orders from inquiry through delivery.

11. Reporting & Analysis

- Maintain records of export sales, client communication, and order history
- Prepare monthly/quarterly export performance reports for management
- Track export targets vs. actuals and suggest corrective actions

12. Reporting & MIS

- Prepare:

- Export sales reports




- Monthly and quarterly performance reports

- Sales forecasts

- Pipeline reports
- Track key performance indicators (KPIs).

13. Risk & Relationship Management

- Handle disputes, quality complaints, or shipment issues from overseas clients professionally
- Ensure repeat business through consistent service and reliability

14. Quality & Customer Satisfaction

- Ensure exported products meet customer specifications and international quality standards.
- Coordinate resolution of quality complaints.
- Implement corrective actions based on customer feedback.

15. Key Performance Indicators (KPIs)

- Export sales revenue
- Export order conversion rate
- Repeat business percentage
- On-time delivery performance
- Customer satisfaction score
- Collection efficiency (Days Sales Outstanding)
- Export order fulfilment accuracy

16. Required Skills

- Robust international sales and negotiation skills
- Knowledge of export documentation and trade compliance
- Understanding of Incoterms, and international payment methods
- Excellent communication and presentation skills
- Relationship-building and customer management
- Familiarity with ERP/CRM systems
- Analytical and problem-solving abilities
- Ability to work with cross-functional teams

17. Typical Industries Served A steel components export manager may serve customers in sectors such as:

- Automotive
- Construction and infrastructure
- Oil & Gas
- Power and energy
- Heavy engineering
- Industrial machinery
- Railways
- Agriculture equipment
- Mining
- Aerospace (where applicable)
- Renewable energy (wind and solar structures)

This role combines strategic business development with operational coordination, requiring both commercial expertise and a solid understanding of manufacturing and international trade to successfully grow export business.

📌 Senior Marketing Manager (Faridabad)
🏢 Ramco Steels
📍 Faridabad