About Thanvi Enterprise

Thanvi Enterprise is a trusted provider of high-quality agricultural machinery and farm automation solutions, including our flagship line of chaff cutters. We empower farmers and dairy businesses by delivering durable, effective, and innovative equipment.

Position Overview

We are seeking a results-driven B2B Sales Executive to expand our distribution network and drive sales growth. In this role, you will be responsible for acquiring new dealer/distributor accounts, nurturing existing B2B relationships, conducting product demonstrations, and driving bulk machinery sales across your assigned territory.

Core Responsibilities

- Dealer & Network Expansion: Identify, prospect, and onboard new B2B clients—including agricultural equipment dealers, rural hardware retailers, dairy cooperatives, and institutional buyers—through direct field visits, cold outreach, and market mapping.
- Product Pitching & Demonstrations: Present technical specifications, capacity metrics, and cost-benefit advantages of Thanvi Enterprise’s machinery (e.g., chaff cutters). Conduct live product demonstrations for potential buyers and key decision-makers.
- Commercial Negotiation & Closing: Present product catalogs, pitch bulk dealer pricing, negotiate trade terms, and close orders to achieve monthly and quarterly revenue targets.
- Account & Relationship Management: Serve as the primary point of contact for existing dealer accounts to ensure high repeat order rates, provide product updates, and maintain strong brand loyalty.
- Logistics & Order Coordination:



Liaise between clients and internal dispatch/warehouse teams to ensure accurate, on-time delivery of machinery and spare parts.
- Payment Collections & Credit Control: Monitor payment schedules, resolve billing discrepancies, and ensure timely recovery of receivables in accordance with company policies.
- Market & Competitor Intelligence: Track local agricultural trends, monitor competitor pricing and promotions, and gather feedback from the field to inform sales strategy.

Key Requirements & Qualifications

- Experience: 1 to 3 years of proven B2B sales experience, ideally in Agricultural Machinery, Farm Equipment, Hardware, Industrial Supplies, or FMCG/FMCD.
- Demonstrated Technical Aptitude: Ability to understand and comfortably explain mechanical features, motor power ratings, and operational capacities of farm machinery to clients.
- Negotiation & Communication: Excellent interpersonal, persuasive, and negotiation skills in local regional languages and Hindi/English.
- Territory Mobility: High willingness to travel extensively within the assigned regional territory for field visits and dealer meets (must possess a valid driving license and personal vehicle/two-wheeler).
- Technical Proficiency: Comfortable using smartphones for field reporting, basic office applications (MS Excel/Word), and CRM/sales tracking software.

Preferred Attributes

- Existing network of agricultural equipment dealers, sub-dealers, or rural traders in the target region.
- High energy, self-motivated, and target-oriented mindset.

Pay: From ₹8,000.00 per month

Work Location: In person

📌 Sales and Marketing Executive (Raipur)
🏢 Thanvi Enterprise
📍 Raipur