Job Title: Sales & Marketing Funnel Expert (Equity-Based) Company: Kefilo

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Bengaluru, or Hyderabad)

Commitment: Part time (20–25 Hours/Week) | Founding Team | Equity-Based

About Kefilo Kefilo is building a next-generation NutritionTech company focused on science-backed nutrition, preventive healthcare, AI, and human transformation.

We are not building just another healthy food delivery company.

Our vision is to create India's most trusted nutrition ecosystem by combining personalized nutrition, behavioral science, food innovation, AI, and technology. Through our flagship 90-Day Transformation Program , we aim to help individuals achieve measurable health outcomes while building a scalable subscription-based business.

As our Sales & Marketing Funnel Expert , you will design and optimize the complete customer acquisition and conversion journey—from awareness to long-term customer retention.

Key Responsibilities Sales Funnel Strategy

- Design and optimize end-to-end sales funnels for Kefilo's 90-Day Transformation Program and future nutrition products.
- Map the complete customer journey from awareness to conversion, retention, referrals, and upselling.
- Continuously identify and eliminate friction points to improve conversion rates.

Marketing Funnel & Automation
- Build high-converting landing pages, lead magnets, webinar funnels, WhatsApp funnels, email sequences, and CRM automation.
- Develop automated lead nurturing workflows using CRM and marketing automation platforms.
- Implement segmentation, personalization, and remarketing strategies.

Lead Generation & Conversion
- Work with the digital marketing team to generate qualified leads through Meta Ads, Google Ads, LinkedIn, SEO, partnerships, and content marketing.
- Design conversion strategies for consultations, assessments, and subscription sales.
- Optimize lead qualification, appointment booking, and sales handover processes.

Analytics & Funnel Optimization
- Track key funnel metrics including CPL, CAC, conversion rates, ROAS, LTV, retention, churn, and customer journey analytics.
- Conduct A/B testing on landing pages, ads, messaging, pricing, and calls-to-action.




- Build dashboards and reports to monitor funnel performance and recommend improvements.

Sales Enablement
- Develop sales scripts, consultation frameworks, objection-handling guides, and follow-up workflows.
- Work closely with the sales team to improve closing rates and customer experience.
- Standardize the complete sales process using SOPs and CRM systems.

Cross-Functional Collaboration
- Collaborate with branding, content, digital marketing, product, nutrition, and customer success teams.
- Support founder-led marketing initiatives, webinars, podcasts, and strategic partnerships to strengthen funnel performance.

Who Should Apply?
- Bachelor's or Master's degree in Marketing, Business Administration, Sales, Digital Marketing, or related fields.
- Experience in sales funnels, marketing automation, CRM, growth marketing, or conversion optimization.
- Strong understanding of customer psychology, online sales, and subscription business models.
- Entrepreneurial mindset with a passion for building scalable growth systems.

Preferred Skills

- Sales Funnel Design
- Marketing Automation
- CRM (HubSpot, Zoho, GoHighLevel, Salesforce, etc.)
- Landing Page Optimization
- Email & WhatsApp Marketing
- Copywriting & Conversion Optimization
- Meta Ads & Google Ads
- Google Analytics (GA4)
- Looker Studio / Power BI
- A/B Testing & CRO
- AI-powered marketing tools

Immediate Priorities (First 90 Days)
- Design the complete sales and marketing funnel for Kefilo's 90-Day Transformation Program.
- Build landing pages, lead capture systems, consultation booking flows, and automated follow-up sequences.
- Set up CRM, lead scoring, and pipeline management systems.
- Develop high-converting WhatsApp, email, and webinar funnels.
- Create dashboards to monitor CAC, CPL, conversion rates, LTV, and funnel performance.
- Work with the founder to optimize customer acquisition and improve consultation-to-subscription conversion rates.

What You'll Gain




- Become a founding member of a fast-growing NutritionTech startup.
- Equity ownership with long-term wealth creation potential.
- Work directly with the founder to build the company's complete revenue engine.
- Gain hands-on experience in growth marketing, sales systems, automation, analytics, and startup scaling.
- Play a critical role in building a predictable and scalable customer acquisition model.

Equity-Based Opportunity This is an equity-only founding team role .

There is no fixed salary during the initial bootstrapping phase . Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate execution capability, ownership, strategic thinking, and long-term alignment.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and commitment.
- A 5-year vesting structure for all core founding members.

Ideal Candidate Profile We Are Looking For Someone Who

- Has 3–8+ years of experience in sales funnels, marketing funnels, growth marketing, or revenue operations.
- Has built high-converting acquisition and conversion systems for D2C, SaaS, HealthTech, NutritionTech, or subscription-based businesses.
- Can independently design, implement, measure, and optimize complete customer journeys.
- Understands both marketing and sales, and can bridge the gap between lead generation and customer conversion.
- Bonus if you have experience with AI-powered marketing, founder-led brands, or high-ticket consultation funnels.

We're Looking For We are not looking for someone who simply manages ads or generates leads.

We are looking for a founding Sales & Marketing Funnel Expert who can build a predictable revenue engine, create seamless customer journeys, optimize every stage of the sales process, and establish scalable systems that help Kefilo become one of India's leading NutritionTech companies. As a founding team member, you will play a key role in driving customer acquisition, conversions, retention, and long-term business growth.

Skills: customer acquisition,analytics,automation,sales

📌 Sales and marketing funnel expert (Part-time, Equity only) (India)
🏢 Kefilo
📍 India