Key Responsibilities:

- Develop and execute a regional sales plan aligned with company objectives, including setting quotas and sales activities.

- Recruit, onboard, coach, and develop a high-performing sales team to achieve their full potential.

- Manage and maintain strong relationships with distributors, wholesalers, and key accounts.

- Identify and develop new business opportunities within the assigned region.

- Conduct regular market analysis to stay updated on industry trends and competitor activity.

- Develop and implement effective sales strategies and tactics to maximize market share and profitability.

- Oversee sales activities and ensure adherence to company policies and procedures.

- Monitor and analyse sales performance metrics and reports to identify areas for improvement.

- Prepare and manage regional sales budget & costing.

- Develop and deliver sales presentations to secure new customers and promote existing product

- Key Results Areas (KRAs):

1. Sales Growth: Achieve or exceed regional sales targets for volume, value, and market share.

2. Team Performance: Build and lead a highly motivated and successful sales team.

3. Customer Relationships: Develop and maintain strong relationships with key distributors and accounts.

4. Business Development: Identify and secure new business opportunities within the assigned region.

5. Market Knowledge: Stay informed about industry trends, competitor activity, and customer needs.

6. Sales Strategy: Develop and implement effective sales strategies and tactics to achieve sales goals.

7. Sales Execution:



Ensure efficient and effective execution of sales activities by the team.

8. Sales Performance Analysis: Regularly monitor and analyse sales performance data to identify areas for improvement.

9. Budget Management: Manage and adhere to the regional sales budget.

10. Profitability: Contribute to the overall profitability of the company by maximizing sales margins.

Key Performance Indicators (KPIs):

1. % Achievement of Sales Targets (Volume, Value, Market Share)

2. Team Turnover Rate

3. Customer Retention Rate

4. Number of New Accounts Acquired

5. Market Share Growth

6. Win Rate for Sales Pitches

7. Sales Activity Completion Rate

8. Sales Growth Compared to Budget

9. Cost of Sales as a Percentage of Revenue

10. Customer Satisfaction Score

Qualifications:

- Education: Bachelors degree in business administration, Marketing, or a related field (preferred)

- Experience: 10-15 years of experience in FMCG sales with a proven track record of success in achieving sales targets and leading teams.

- Skills & Knowledge: Solid leadership, communication, interpersonal, negotiation, and coaching skills. Excellent analytical and problem-solving skills. Deep understanding of FMCG sales principles and strategies. Proficiency in MS Office Suite and CRM software.

- Additional Desirable Skills: Experience in managing and developing a sales team.

Experience in working with distributors and wholesalers. Strong understanding of the FMCG industry and consumer trends.

- Desired Certifications: Sales Management Certification from recognized institutes (optional)

📌 Regional Sales Manager (Ahmedabad)
🏢 Gajanand Foods
📍 Ahmedabad