Job Opening Trade Marketing Specialist - DOBRA Oxbow Brands Bangalore Full-TimeAbout the Role As Trade Marketing Specialist at DOBRA you ll be responsible for driving brand visibility consumer engagement and sales through impactful offline and in-store marketing initiatives This is a hands-on role that combines creative planning with sharp execution across retail modern trade and consumer-facing events Key Responsibilities - In-Store Key Account Marketing Plan and manage trade activations including sampling shelf displays promotions and visibility campaigns across retail and modern trade - Promoter Merchandiser Management Recruit train and manage promoter and merchandiser teams direct and through agencies to deliver strong in-store execution - Budgeting ROI Develop allocate and monitor marketing budgets track ROI of campaigns and optimize spends - Event Planning Execution Conceptualize and execute consumer events mall activations kiosks and exhibitions to drive awareness and trials - POSM Development Plan design and execute POS materials standees wobblers display units etc to enhance shelf presence and brand recall - Visibility Promotions Drive brand presence through offline initiatives - tie-ups sponsorships on-ground consumer touchpoints - Collaboration Work closely with sales and marketing teams to align trade marketing activities with overall business objectives Requirements - 3-6 years of experience in trade marketing BTL shopper marketing in FMCG foods beverages preferred - Robust execution skills with ability to manage multiple agencies and on-ground teams- Experience in budget management and ROI analysis- Creative thinker with problem-solving mindset and attention to detail- Willingness to travel for on-ground activations and store visitsWhy Join DOBRA DOBRA is Oxbow Brands flagship F B brand - reimagining India s favorite formats like pop goli cotton candy and snacks with a fresh fun and high-quality twist Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts ref updazz com