:- Retention & Automation Specialist

Location:- Agra, Uttar Pradesh || 6 Working Days

Compensation:- Upto 10 LPA

Job Specification:

-We are seeking for an Digital Marketing & Automation Specialist to manage social media

,email & WhatsApp automation, and performance marketing to drive brand engagement an dlead generation

.

Key Responsibilities

- :-Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyal
- tyBuild, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notificatio
- nsDevelop advanced CRM segmentation using behavioral, transactional, and engagement da
- taCreate and manage end-to-end customer journeys including onboarding, activation, retention, and reactivati
- onExecute targeted campaigns to improve key metrics like repeat rate, LTV, and engageme
- ntDrive personalization strategies using customer insights and real-time trigge
- rsContinuously optimize conversion funnels through automation, A/B testing, and journey refineme
- ntMonitor campaign performance and build dashboards to track retention and automation effectivene
- ssCollaborate with product, growth, and data teams to improve customer experience and campaign performanc

e.

Requirement





- s:-Bachelor’s degree in Marketing, Business, or a related fi
- eld2–5 years of experience in retention marketing, lifecycle marketing, or marketing automat
- ionHands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, et
- c.)Strong understanding of customer segmentation and lifecycle journey des
- ignData-driven mindset with solid analytical and problem-solving ski
- llsExperience in campaign execution across multiple communication chann
- elsAbility to manage multiple campaigns and workflows simultaneou

sly

Preferred Ski

- lls:Experience with A/B testing and conversion rate optimization (
- CRO)Basic knowledge of SQL, Excel, or data analytics t
- oolsFamiliarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Stu
- dio)Experience in D2C, e-commerce, or app-based busine

sses

Key Metrics of Suc

- cess:Improvement in customer retention and repeat purchase
- rateIncrease in customer lifetime value
- (LTV)Higher engagement rates across automated jou
- rneysImproved funnel conversion
- ratesEfficiency and scalability of automation work

flows

📌 Marketing Automation & Retention Specialist (Agra)
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