We are seeking a Marketing Administrator to join our SMART Group. This is a high-impact role for a result driven professional who is passionate about driving growth and creating measurable business outcomes.

The Marketing Administrator will own the end-to-end administration of marketing tools and technology. The ideal candidate to manage, optimize, and scale the HubSpot Marketing, CRM platforms, and any other marketing tools. The ideal candidate will drive CRM administration, marketing and sales automation, workflow optimization, reporting, data management, and system integrations, while enabling Sales and Marketing teams through efficient processes and actionable insights.

Key Responsibilities

- Administer, configure, and optimize the HubSpot CRM and Marketing Hub to support Sales, Marketing, and Revenue Operations teams.
- Manage and optimize marketing automation, including lead capture, lead scoring, lifecycle management, email nurturing, workflows, forms, landing pages, and campaign automation.
- Own the administration and integration of key marketing technology platforms, including HubSpot, Google Analytics, Google Tag Manager, SEMrush, LinkedIn Campaign Manager, Orum, Apollo and other tools.
- Monitor and optimize SEO, AI Search Optimization, and Generative Engine Optimization strategies to improve website visibility, organic traffic, and AI driven search discoverability.
- Build and maintain marketing and sales dashboards, reports, and KPIs to measure campaign performance, website engagement, pipeline contribution, conversion rates, and marketing ROI.
- Ensure CRM and marketing data integrity through data governance, regular audits, deduplication, segmentation,



and compliance with best practices.
- Manage integrations between HubSpot and third-party applications, websites, APIs, ERP, CRM, and business systems to enable seamless data flow and automation.
- Collaborate with Sales, Marketing, Digital, and Leadership teams to streamline lead management, campaign execution, customer journeys, and revenue-generating processes.
- Support website optimization, conversion rate optimization (CRO), tracking implementation, and digital campaign performance across organic and paid channels.
- Evaluate, implement, and optimize new marketing technologies, AI powered marketing tools, and automation capabilities to improve operational efficiency and business outcomes.
- Provide user onboarding, training, documentation, troubleshooting, and ongoing support to maximize adoption of marketing and sales technology platforms.
- Continuously identify opportunities to improve marketing operations, automation, reporting, and customer engagement through data-driven insights and emerging AI technologies.

Qualifications

- Bachelor's or Master's degree in marketing, Business Administration, Information Systems, Computer Science, Digital Marketing, or a related field.




- 3+ years of hands-on experience administering and optimizing HubSpot CRM and Marketing Hub in a B2B technology or skilled services environment.
- Strong expertise in HubSpot Sales Hub, Marketing Hub, CRM administration, workflows, marketing automation, lead scoring, lifecycle management, email marketing, forms, landing pages, reporting, and dashboards.
- Experience managing marketing technology platforms, including Google Analytics, Google Tag Manager, SEMrush, LinkedIn Campaign Manager, and SEO performance tools.
- Working knowledge of SEO, AI Search Optimization, Generative Engine Optimization, website analytics, and digital marketing best practices.
- Experience with CRM data governance, segmentation, data quality, integrations, APIs, and third-party marketing applications.
- Strong analytical skills with the ability to interpret marketing and sales data, build dashboards, measure campaign performance, and provide actionable business insights.
- Experience supporting digital marketing campaigns, lead generation programs, and marketing operations that contribute to measurable pipeline growth.
- Excellent problem-solving, project management, and stakeholder management skills, with the ability to collaborate effectively across Sales, Marketing, and Leadership teams.
- Strong written and verbal communication skills, with experience training and supporting business users on marketing and CRM platforms.
- Self-motivated, detail-oriented, and passionate about leveraging AI, automation, and emerging marketing technologies to improve business performance.
- Willingness to work U.S. business hours and collaborate effectively with global teams across multiple time zones.

📌 Marketing Administrator (Vijayawada)
🏢 Phenom Cloud India
📍 Vijayawada