Funding Sathi is one of India's rapidly growing fintech platforms helping MSMEs and Corporates access customized debt solutions through Banks, NBFCs, Private Credit Funds and Financial Institutions.
We're looking for an AI-Native Growth Marketing Executive who can build our brand, generate inbound business, strengthen founder branding, and leverage AI to accelerate marketing execution.
Key Responsibilities
Growth Marketing
- Develop and execute end-to-end B2B growth marketing strategies.
- Drive qualified inbound leads through organic and paid channels.
- Build scalable lead generation funnels.
- Improve website conversions and campaign ROI.
Founder Branding & PR
- Manage the founders' LinkedIn presence.
- Create thought leadership content.
- Build personal branding strategies.
- Coordinate podcasts, webinars, media opportunities and PR initiatives.
AI-Powered Content Marketing
Create high-quality content using AI tools including:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Campaign optimization
- Landing page optimization
- A/B testing
- ROI tracking
Marketing Analytics
Track and report:
- Website traffic
- Lead generation
- Campaign ROI
- Organic growth
- Engagement metrics
- Marketing dashboards
Required Skills
- 2–5 years in Growth/Digital Marketing.
- Experience in B2B marketing (Fintech/SaaS preferred).
- Strong LinkedIn marketing expertise.
- Excellent content writing skills.
- Canva and basic video editing.
- SEO fundamentals.
- Google Analytics (GA4).
- Google Ads & Meta Ads.
- Marketing automation experience.
- Strong analytical mindset.
AI Tools (Mandatory)
Hands-on experience with:
- ChatGPT
- Gemini
- Claude
- Canva AI
- CapCut
- Notion AI
Bonus:
- Zapier
- Make.com
- n8n
- HubSpot
- Mailchimp
Ideal Candidate
- AI-first mindset.
- Highly creative with excellent storytelling skills.
- Robust execution and ownership.
- Data-driven decision maker.
- Comfortable working directly with founders.
- Startup mentality with a bias for action.
Key Performance Indicators (KPIs)
- Growth in qualified inbound corporate leads.
- Founder LinkedIn reach and engagement.
- Organic website traffic growth.
- Social media growth and engagement.
- Marketing-qualified leads (MQLs).
- Campaign ROI.
- SEO ranking improvements.
- Consistent publication of high-quality content.
If you're passionate about AI-powered marketing, B2B growth, fintech, branding, and building one of India's fastest-growing corporate finance platforms, we'd love to hear from you.