The Role in a Nutshell

We arent looking for someone to just make "pretty" videos or sit behind a desk managing spreadsheets. We want a hungry, boundary-pushing Junior Creative Producer who lives to disrupt the feed and hack human attention.

Your primary job is to marry unhinged creativity with deep consumer psychology. You will invent the "Big Idea"the kind of out-of-the-box, award-winning commercial concepts that people text to their friends. But you won't just rely on guesswork; you will use psychological marketing principles (like emotional hooks, social proof, and cognitive biases) to create ads that don't just look positive, but irresistibly force people to take action and share. If you watch Super Bowl commercials and analyze exactly why they triggered a mass human response, this is your sandbox.

What You’ll Do (Responsibilities)

- Psychology-Driven Ideation: Consistently pitch high-risk, high-reward campaign ideas engineered to go viral. You don't just guess what works; you build concepts based on core human insights, desires, and psychological triggers (FOMO, curiosity gaps, status, reciprocity).
- The Hook & The Frame: Brainstorm and script attention-grabbing "hook shots"—the critical first 3 seconds of a commercial. You will apply behavioral psychology to instantly disrupt a user’s scroll and lock in their attention.
- Award-Winning, Out-of-the-Box Thinking: Reject the boring, safe route. You will push the envelope to come up with concepts that aren't just ads,



but pieces of entertainment capable of winning creative awards.
- End-to-End Execution: Act as a hybrid creator. Once your psychology-backed concept is approved, you’ll help guide it through production—storyboarding, directing the visual tone, and ensuring the subtle psychological cues aren't lost in editing.
- Trend Jacking & Cultural Hacking: Keep a relentless pulse on internet culture, platform algorithms, and emerging human behavior to inject our brand into cultural moments in real-time.

Who You Are (Requirements)

- 0–2 Years of Experience: You might be fresh out of an ad school portfolio program, film school, or a psychology/marketing track with a killer portfolio of creative work.
- A Student of Human Behavior: You understand the fundamentals of psychological marketing and consumer psychology. You know how to trigger emotions (joy, nostalgia, outrage, awe) to drive viral sharing.
- A "Book" That Speaks Volumes: A link to a portfolio, speculative ad campaigns (Spec Ads), student films, or a social channel showing your creative visual storytelling is mandatory. We care about your ideas and your understanding of audiences, not your resume.
- A Visual & Verbal Storyteller: You can write a hilarious or highly emotional script, but you also think in frames, camera angles, and pacing.
- Unapologetically Creative: You aren't afraid to pitch "weird" ideas. You understand that safe advertising is invisible advertising.

📌 Junior Creative Video Advertisement Producer (Uttar Pradesh)
🏢 Cutecode Street Style Store
📍 Uttar Pradesh