• Develop and implement sales strategy for assigned institutions (hospitals, labs, clinics) to achieve revenue targets.
• Identify potential institutional customers; manage relationships with procurement and hospital decision makers.
• Lead the tender submission & contract negotiation process.
• Coordinate with marketing and product teams to deliver product training, demonstrations.
• Monitor competitor activity and market trends; adjust strategies accordingly.
• Report regularly on sales performance and forecasts.
• If applicable, manage a team of sales reps / territory managers.