: Head of Marketing

Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)

Location: Bengaluru/ Jaipur

Experience Required: 12-15 Years

Industry: Beauty & Personal Care / D2C Wellness

Job Overview

We are looking for a dynamic, growth-obsessed Head of Marketing to own the entire revenue and growth engine of The Wellness Shop. The core of this role is performance marketing mastery on Meta and Google — scaling customer acquisition profitably at a significant budget. Beyond that, this person will also own marketplace and quick-commerce growth (Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto), retention/lifecycle marketing, and influencer marketing.

Ideal for someone who thinks like a performance marketer first, and a category general manager second.

Key Responsibilities

Performance Marketing (Meta, Google & Beyond)

- Own and execute performance marketing strategy across Meta, Google, YouTube, and other paid digital channels — this is the single largest lever of the role.
- Manage and optimize large annual ad budgets (₹25–30 crore) with clear ROAS, CAC, and LTV targets.
- Scale customer acquisition profitably while protecting unit economics.
- Run structured experimentation — A/B testing across creatives, funnels, and landing pages — to continuously find and scale winners.
- Identify new paid channels and partnerships for incremental growth.

Marketplace & Quick Commerce Management

- Own and scale presence across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, and other relevant marketplaces/quick-commerce platforms.
- Drive revenue growth, improve rankings, and maximize brand visibility across all platforms.





Manage listings, pricing strategy, inventory planning, and fulfillment in coordination with product and operations teams.

- Build and maintain strong relationships with platform account managers to unlock new features, placements, and growth opportunities.

Retention & Lifecycle Marketing

- Own retention marketing across Email, SMS, WhatsApp, and CRM automation (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).
- Improve customer LTV through remarketing, lifecycle campaigns, and repeat-purchase strategies.

Influencer & Brand Marketing

- Lead influencer marketing strategy — sourcing, negotiation, campaign execution, and ROI tracking.
- Oversee brand marketing initiatives that support both performance and long-term brand equity.
- Collaborate with creative and content teams to ensure consistent brand voice across all channels.

Team Leadership & Cross-Functional Collaboration

- Build, lead, and mentor a team across Meta/Google Ads, Marketplaces, Retention/CRM, and Influencer Marketing.
- Set explicit KPIs per channel and ensure alignment across the full-funnel marketing strategy.
- Work closely with product, operations, and finance teams to ensure seamless execution of all growth initiatives.





Analytics & Reporting

- Track and report on ROAS, CAC, LTV, MER, contribution margin, marketplace rankings, and traffic/conversion metrics.
- Build dashboards and present data-driven insights and recommendations to leadership.

Qualifications

- 12-15 years of experience, with primary depth in performance marketing (Meta and Google) managing annual ad budgets of ₹25–30 crore or more, and additional experience in marketplace/e-commerce management.
- Proven track record scaling D2C brands profitably through paid digital channels.

Extensive experience managing marketplace and quick-commerce platforms — Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto.

- Strong experience with retention/CRM tools (Klaviyo, MoEngage, WebEngage, Clevertap, or similar).
- Demonstrated experience with influencer marketing strategy and execution.
- Strong knowledge of the beauty, personal care, or wellness sector strongly preferred.
- Deep understanding of attribution models, analytics tools, and tracking frameworks.
- Experience building and leading cross-functional marketing teams.
- Excellent analytical, communication, and leadership skills; entrepreneurial, ownership-driven mindset.
- B.Tech / MBA (Tier 1/2 preferred), though strong demonstrated experience can outweigh formal education.

What We Offer

- Ownership of the full marketing and growth charter for a fast-scaling D2C wellness brand.
- High-visibility, strategic role with direct exposure to leadership and business decisions.
- Performance-driven, entrepreneurial environment.

📌 Head of Marketing-C/Marketplace/Quick-commerce (Bengaluru)
🏢 The Wellness Shop
📍 Bengaluru