Key Responsibilities Brand Strategy Positioning - Define and evolve STAGE s core positioning as the platform for India s regional cultures- Own master brand architecture across regions IPs and markets- Protect the red thread connecting cultures without dilution or tokenism- Act as final brand gatekeeper across product content marketing partnerships and PREarned Media Brand Voice - Own brand social handles PR and cultural conversations- Act as Editor-in-Chief of STAGE s public voice- Ensure social presence feels cultural not promotional- Exercise judgment on public engagement vs silenceIntegrated Brand Campaigns - Lead brand strategy for flagship launches regional expansion and national moments- Ensure every campaign has a solid idea emotional depth and scalability- Align brand equity with performance marketing without short-term erosionCreative Direction Governance- Set creative standards for visual identity copy and storytelling- Ensure respectful non-stereotypical representation of regional cultures- Build brand guardrails that protect meaning without limiting creativityCross-Functional Leadership- Work closely with Content Performance Product and CRM teams- Act as the brand conscience-calling out dilution or short-termism when neededThis Role Is NOT For - Social media managers or execution-only marketers- Brand marketers without commercial accountability- Candidates who see brand and performance as opposing forces- Candidates dependent on large teams or budgets to create impact ref updazz com