Key Responsibilities

Performance Marketing

- Plan, execute, monitor, and optimize Google Ads and Meta Ads (Facebook &
- Instagram), LinkedIn and X campaigns.

- Develop performance marketing strategies focused on qualified lead generation, conversions, and ROI.

- Stay updated with the latest Google and Meta algorithm changes and implement best practices.

- Optimize campaigns to consistently achieve predefined KPIs including CPL, ROAS, CTR, Conversion Rate, and Lead Quality.

- Conduct A/B testing on creatives, audiences, landing pages, and campaign structures.

Google Ads &

- Search Marketing

- Manage Search, Display, Performance Max, YouTube, and Remarketing campaigns.

- Perform keyword research, audience segmentation, and competitor analysis.

- Improve Quality Scores, Ad Rank, and conversion performance.

- Optimize landing page performance in collaboration with the web team.

Social Media Marketing

- Develop strategies to improve organic and paid social media performance.

- Monitor and improve engagement metrics including reach, impressions, engagement rate, follower growth, and conversions.

- Recommend content strategies based on audience insights and platform trends.

Google Business Profile Management

- Manage and regularly optimize Google Business Profiles.

- Update business information, products, posts, images, and offers.

- Monitor reviews and recommend reputation management strategies.

- Improve local search visibility and Google Maps rankings.

Campaign Budget &

- Account Management

- Plan and allocate campaign budgets effectively across platforms.

- Monitor daily spends and optimize budget utilization.

- Create, manage, and maintain Google Ads and Meta Business Manager accounts.

- Set up new ad accounts, billing accounts, payment methods, pixels, conversion tracking, and events.





- Ensure compliance with platform policies and account security.

Reporting &

- Analytics

- Track campaign performance using Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, Meta Ads Manager, and LinkedIn Ads.

- Prepare detailed weekly and monthly performance reports.

- Present insights, recommendations, and action plans to clients and internal stakeholders.

- Analyse data to identify growth opportunities and improve campaign efficiency.

Client &

- Team Coordination

- Act as the primary point of contact for clients regarding campaign performance.

- Coordinate with the design, content, and web development teams for creative assets and landing pages.

- Ensure timely execution of campaigns and project deliverables.

- Conduct regular client review meetings and strategy discussions.

Required Skills

- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.

- Excellent understanding of digital marketing funnels and lead generation.

- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Google Business Profile.

- Experience with Pixel, Conversion API (CAPI), event tracking, and conversion optimization.

- Solid analytical and reporting skills.

- Knowledge of SEO fundamentals and landing page optimization.

- Excellent communication and client management skills.

- Strong budgeting, planning, and project management abilities.

- Ability to work independently and manage multiple client accounts.

Preferred Qualifications

- Bachelor's degree (Marketing, Business, Communications, or a related field preferred)

- 3–6 years of experience in Digital Marketing or Performance Marketing.

- Google Ads and Meta Blueprint Certifications are highly preferred.

- Experience working in a digital marketing agency

📌 Digital Marketing & Performance Marketing Specialist (Hyderabad)
🏢 CreativeNeeds Advertising
📍 Hyderabad