About Our Client Our client is a Google-award-winning content marketing-led digital agency that has dominated India s organic search and content space for over 15 years - helping B2B and B2C brands grow through impactful SEO content and digital strategies that deliver real results Designation Content Writer Finance Location Spaze Itech Park Sec-49 GurgaonExperience 2 years of experienceQualification Graduate Finance background preferred About the role We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling SEO-friendly content The role involves writing for both B2B and B2C audiences collaborating with marketing strategists designers and subject matter experts to produce authoritative conversion-driven content across multiple digital platforms Responsibilities - Research write and edit high-quality blogs articles whitepapers and website copy on life health motor travel and general insurance topics - Create educational and SEO-optimized content that explains policy features benefits claims underwriting and regulatory updates in simple engaging language - Develop comparison pages guides and marketing copy to enhance financial literacy support lead - generation and drive policy conversions - Stay updated on IRDAI guidelines market trends and InsurTech developments to ensure factual accuracy and compliance - Analyze competitor content track performance metrics CTR rankings dwell time and optimize for better visibility and engagement - Collaborate with marketing SEO and product teams to maintain consistent messaging and ensure timely publishing across digital platforms Requirements - 2-5 years of experience in content writing for the insurance or BFSI sector life health or general insurance - Solid portfolio of articles guides or product pages related to insurance financial planning or InsurTech - Understanding of insurance concepts such as premiums claims underwriting risk management and policy types - Experience with SEO tools Ahrefs SEMrush Google Search Console and analytics GA4 - Excellent research writing and editing skills with strong attention to factual detail ref updazz com