Content & Social Media Strategist

Company: Communal (Premium D2C Skincare Brand)

Location: Pune, Maharashtra (In office | Full-Time)

Experience: 1-3 Years

About Communal:

Communal is a rapid-growing, community-first premium skincare brand focused on blending skincare science with storytelling. We're building a brand people genuinely trust through educational content, creator-led marketing, and premium digital experiences.

We're looking for someone who can not only think strategically about content but also execute social media consistently and creatively. Role Overview

As a Content & Social Media Strategist, you will own Communal's content ecosystem - from planning content strategy and writing compelling copy to managing our social media presence and ensuring every piece of content reflects our premium brand identity.

You will work closely with the Influencer Marketing, Performance Marketing, Design, and Founder's Office to build one of India's most loved skincare brands.

Key Responsibilities:

1. Content Strategy & Brand Voice

● Build and execute monthly content calendars aligned with launches, campaigns and seasonal moments.

● Define and maintain Communal's premium yet relatable tone of voice.

● Translate skincare science into educational and easy-to-understand content.

● Research consumer behaviour, skincare trends and competitor brands to identify content opportunities.

● Develop campaign messaging across multiple touchpoints.

2. Copywriting & Content Creation

Write high-converting content across:

● Meta Ads

● Google Ads

● Landing Pages

● Website Copy

● Product Description Pages (PDPs)

● Blogs

● Email Marketing

● WhatsApp & SMS

● Product Launch Campaigns

● PR Campaigns

Create

● Instagram captions

● Carousel copy

● Reel scripts





● Educational content

● Product storytelling

● Founder-led content

● Community content

3. Social Media Management

Own Communal's social media presence across Instagram, LinkedIn and emerging platforms.

Responsibilities include

● Daily content scheduling & publishing

● Managing Instagram feed aesthetics

● Creating weekly content plans

● Maintaining posting consistency

● Community management

● Replying to comments and DMs

● Monitoring audience sentiment

● Trend spotting and rapid content execution

● Creating stories every day

● Coordinating with designers for creatives

● Coordinating with video editors for reels

● Managing content approvals

4. Creative Strategy & Influencer Content

● Create viral hook ideas.

● Write influencer scripts.

● Research competitor campaigns.

● Build concept notes for influencer collaborations.

● Brainstorm campaigns with the Influencer Marketing team.

5. Campaign Planning

Collaborate with internal teams on:

● Product launches

● Seasonal campaigns

● Festive campaigns

● Sales campaigns

● Website banners

● Email campaigns

● Performance creatives

● Offline activations

● PR launches

6. Analytics & Performance

Monitor and optimize content performance using metrics like:

● Reach, Engagement, Saves, Shares, Watch Time, CTR, Website Traffic, Conversion Rate,



Follower Growth

Use insights to improve future content strategies.

7. SEO & Website Content

● Write SEO-friendly blogs.

● Optimize website copy.

● Improve PDP content.

● Work on search-driven educational content.

● Build topical authority in skincare.

8. Brand Building

Help position Communal as an authority in skincare by creating:

● Educational series

● Ingredient explainers

● Myth vs Fact content

● Dermatologist-led content

● Community campaigns

● Customer success stories

● Brand narratives

Requirements

Must Have

● 1-3 years of experience in Content Marketing, Copywriting, Social Media or Brand Marketing.

● Excellent English writing skills.

● Strong understanding of Instagram trends.

● Experience managing brand social media pages.

● Ability to convert ideas into engaging content.

● Strong storytelling ability.

● Knowledge of skincare, beauty or lifestyle industry is preferred.

Bonus Skills

● Experience with Meta Business Suite

● Canva

● ChatGPT & AI tools

● Google Analytics

● SEO fundamentals

● Basic understanding of performance marketing

● Experience working with creators and influencers

What You'll Own

● Content Calendar

● Instagram Content

● LinkedIn Content

● Website Content

● Product Copy

● Campaign Messaging

● Influencer Scripts

● Email Copy

● Social Media Community

● Content Performance

KPIs

● Content delivered as per calendar

● Monthly reach & engagement growth

● Social media follower growth

● Website content published

● Campaign delivery timelines

● Content-driven website traffic

● Community engagement rate

● Email open & click rates

📌 Content & Social Media Strategist (Pune)
🏢 Communal
📍 Pune